akashic
1876–2024
Explore / all media markets

All 208 media markets

Nielsen Designated Market Areas — the unit ad buyers and campaigns think in — grouped by their largest state.

Alabama5

Birmingham (Ann and Tusc)
Industrial Catholic Metro
2024R+29.7
Dothan
Evangelical Deep South
2024R+52.3
Huntsville-Decatur (Flor)
Sunbelt Conservative
2024R+39.1
Mobile-Pensacola (Ft. Walt)
Industrial Catholic Metro
2024R+34.7
Montgomery-Selma
Black Belt
2024R+7.8

Alaska3

Anchorage
Diversifying Metro
2024R+16.3
Fairbanks
Industrial Catholic Metro
2024R+17.9
Juneau
Realigning Affluent Suburb
2024D+25.5

Arizona3

Phoenix (Prescott)
Diversifying Metro
2024R+9.1
Tucson (Sierra Vista)
Diversifying Metro
2024D+11.4
Yuma-El Centro
New American
2024R+11.8

Arkansas3

Ft. Smith-Fay-Sprngdl-Rgrs
Diversifying Metro
2024R+31.5
Jonesboro
Evangelical Deep South
2024R+50.4
Little Rock-Pine Bluff
Evangelical Deep South
2024R+26.2

California10

Bakersfield
New American
2024R+21.1
Chico-Redding
Texan Right
2024R+22.8
Eureka
Industrial Catholic Metro
2024D+22.1
Fresno-Visalia
New American
2024R+10.6
Los Angeles
New American
2024D+17.9
Monterey-Salinas
New American
2024D+38.9
Sacramnto-Stkton-Modesto
New American
2024D+5.7
San Diego
New American
2024D+16.8
San Francisco-Oak-San Jose
New American
2024D+47.6
SantaBarbra-SanMar-SanLuOb
New American
2024D+19.5

Colorado3

Colorado Springs-Pueblo
Realigning Affluent Suburb
2024R+12.3
Denver
Diversifying Metro
2024D+15.6
Grand Junction-Montrose
Realigning Affluent Suburb
2024R+26.1

Florida8

Ft. Myers-Naples
Texan Right
2024R+31.3
Gainesville
Florida Surge
2024D+1.9
Jacksonville
Sunbelt Conservative
2024R+23.4
Miami-Ft. Lauderdale
New American
2024D+0.7
Orlando-Daytona Bch-Melbrn
Texan Right
2024R+11.1
Panama City
Sunbelt Conservative
2024R+53.1
Tampa-St. Pete (Sarasota)
Florida Surge
2024R+15.8
West Palm Beach-Ft. Pierce
Florida Surge
2024R+6.8

Georgia7

Albany, GA
Sunbelt Conservative
2024R+23.5
Atlanta
Diversifying Metro
2024D+4.6
Augusta-Aiken
Industrial Catholic Metro
2024R+9.1
Columbus, GA (Opelika, AL)
Industrial Catholic Metro
2024R+7.2
Macon
Industrial Catholic Metro
2024R+11.9
Savannah
Industrial Catholic Metro
2024R+13.9
Tallahassee-Thomasville
Industrial Catholic Metro
2024R+7.2

Hawaii1

Honolulu
Florida Surge
2024D+23.1

Idaho3

Boise
Industrial Catholic Metro
2024R+25.5
Idaho Fals-Pocatllo(Jcksn)
Sunbelt Conservative
2024R+41.2
Twin Falls
Texan Right
2024R+41.4

Illinois7

Champaign&Sprngfld-Decatur
Industrial Catholic Metro
2024R+18.7
Chicago
Texan Right
2024D+23.1
Davenport-R.Island-Moline
Heartland Swing
2024R+11.5
Paducah-Cape Girard-Harsbg
Evangelical Deep South
2024R+50.2
Peoria-Bloomington
Industrial Catholic Metro
2024R+12.3
Quincy-Hannibal-Keokuk
Farm Belt
2024R+46.9
Rockford
Industrial Catholic Metro
2024R+8.7

Indiana5

Ft. Wayne
Industrial Catholic Metro
2024R+31.8
Indianapolis
Industrial Catholic Metro
2024R+11.9
Lafayette, IN
Diversifying Metro
2024R+5.9
South Bend-Elkhart
Sunbelt Conservative
2024R+21.6
Terre Haute
Farm Belt
2024R+45.3

Iowa4

Cedar Rapids-Wtrlo-IWC&Dub
Industrial Catholic Metro
2024R+1.7
Des Moines-Ames
Industrial Catholic Metro
2024R+9.9
Rochestr-Mason City-Austin
Industrial Catholic Metro
2024R+8.0
Sioux City
Florida Surge
2024R+45.4

Kansas3

Joplin-Pittsburg
Stable Rural Right
2024R+50.4
Topeka
Industrial Catholic Metro
2024R+19.4
Wichita-Hutchinson Plus
Diversifying Metro
2024R+33.2

Kentucky5

Bowling Green
Sunbelt Conservative
2024R+39.5
Cincinnati
Industrial Catholic Metro
2024R+18.9
Evansville
Farm Belt
2024R+36.7
Lexington
Industrial Catholic Metro
2024R+32.2
Louisville
Industrial Catholic Metro
2024R+16.3

Louisiana7

Alexandria, LA
Evangelical Deep South
2024R+47.0
Baton Rouge
Industrial Catholic Metro
2024R+15.6
Lafayette, LA
Sunbelt Conservative
2024R+39.3
Lake Charles
Evangelical Deep South
2024R+47.4
Monroe-El Dorado
Black Belt
2024R+36.1
New Orleans
Industrial Catholic Metro
2024R+12.3
Shreveport
Evangelical Deep South
2024R+35.1

Maine3

Bangor
Industrial Catholic Metro
2024R+9.4
Portland-Auburn
Industrial Catholic Metro
2024D+12.3
Presque Isle
Florida Surge
2024R+26.2

Maryland2

Baltimore
Diversifying Metro
2024D+20.2
Salisbury
Realigning Affluent Suburb
2024R+11.9

Massachusetts2

Boston (Manchester)
Diversifying Metro
2024D+22.8
Springfield-Holyoke
Florida Surge
2024D+20.8

Michigan7

Alpena
Farm Belt
2024R+32.5
Detroit
Florida Surge
2024D+8.5
Flint-Saginaw-Bay City
Farm Belt
2024R+11.0
Grand Rapids-Kalmzoo-B.Crk
Industrial Catholic Metro
2024R+8.6
Lansing
Industrial Catholic Metro
2024D+1.9
Marquette
Farm Belt
2024R+16.7
Traverse City-Cadillac
Farm Belt
2024R+22.9

Minnesota3

Duluth-Superior
Farm Belt
2024D+3.5
Mankato
Industrial Catholic Metro
2024R+13.1
Minneapolis-St. Paul
Diversifying Metro
2024D+5.5

Mississippi7

Biloxi-Gulfport
Industrial Catholic Metro
2024R+38.1
Columbus-Tupelo-W Pnt-Hstn
Black Belt
2024R+36.5
Greenwood-Greenville
Black Belt
2024D+16.0
Hattiesburg-Laurel
Black Belt
2024R+36.3
Jackson, MS
Black Belt
2024R+5.0
Memphis
Black Belt
2024R+3.8
Meridian
Black Belt
2024R+23.5

Missouri6

Columbia-Jefferson City
Stable Rural Right
2024R+27.2
Kansas City
Industrial Catholic Metro
2024R+1.3
Ottumwa-Kirksville
Florida Surge
2024R+40.6
Springfield, MO
Stable Rural Right
2024R+49.8
St. Joseph
Farm Belt
2024R+37.7
St. Louis
Industrial Catholic Metro
2024R+5.2

Montana6

Billings
Stable Rural Right
2024R+35.4
Butte-Bozeman
Industrial Catholic Metro
2024R+5.7
Glendive
Farm Belt
2024R+59.3
Great Falls
Farm Belt
2024R+27.7
Helena
Stable Rural Right
2024R+11.3
Missoula
Industrial Catholic Metro
2024R+14.3

Nebraska4

Cheyenne-Scottsbluff
Industrial Catholic Metro
2024R+38.8
Lincoln & Hastings-Krny
Industrial Catholic Metro
2024R+29.2
North Platte
Stable Rural Right
2024R+56.8
Omaha
Diversifying Metro
2024R+10.7

Nevada2

Las Vegas
New American
2024D+1.3
Reno
Diversifying Metro
2024R+11.7

New Jersey1

Philadelphia
Diversifying Metro
2024D+20.1

New Mexico1

Albuquerque-Santa Fe
Texan Right
2024D+7.6

New York9

Albany-Schenectady-Troy
Industrial Catholic Metro
2024D+7.5
Binghamton
Industrial Catholic Metro
2024R+9.8
Buffalo
Industrial Catholic Metro
2024R+5.8
Elmira (Corning)
Farm Belt
2024R+29.6
New York
New American
2024D+13.5
Rochester, NY
Industrial Catholic Metro
2024D+9.7
Syracuse
Industrial Catholic Metro
2024D+8.5
Utica
Industrial Catholic Metro
2024R+21.4
Watertown
Heartland Swing
2024R+23.7

North Carolina6

Charlotte
Diversifying Metro
2024R+9.0
Greensboro-H.Point-W.Salem
Diversifying Metro
2024R+12.5
Greenville-N.Bern-Washngtn
Sunbelt Conservative
2024R+19.4
Greenvll-Spart-Ashevll-and
Industrial Catholic Metro
2024R+26.4
Raleigh-Durham (Fayetvlle)
Diversifying Metro
2024D+14.7
Wilmington
Industrial Catholic Metro
2024R+15.8

North Dakota2

Fargo-Valley City
Farm Belt
2024R+23.8
Minot-Bsmrck-Dcknsn(Wlstn)
Farm Belt
2024R+51.8

Ohio7

Cleveland-Akron (Canton)
Industrial Catholic Metro
2024R+2.3
Columbus, OH
Industrial Catholic Metro
2024R+3.2
Dayton
Stable Rural Right
2024R+24.5
Lima
Farm Belt
2024R+54.9
Toledo
Farm Belt
2024R+14.2
Youngstown
Heartland Swing
2024R+21.4
Zanesville
Heartland Swing
2024R+43.8

Oklahoma3

Oklahoma City
Diversifying Metro
2024R+27.6
Sherman-Ada
Sunbelt Conservative
2024R+57.0
Tulsa
Sunbelt Conservative
2024R+35.6

Oregon4

Bend, OR
Realigning Affluent Suburb
2024D+10.4
Eugene
Industrial Catholic Metro
2024D+10.6
Medford-Klamath Falls
Industrial Catholic Metro
2024R+18.7
Portland, OR
Diversifying Metro
2024D+18.1

Pennsylvania5

Erie
Farm Belt
2024R+13.1
Harrisburg-Lncstr-Leb-York
Industrial Catholic Metro
2024R+20.3
Johnstown-Altoona-St. Colge
Farm Belt
2024R+38.8
Pittsburgh
Industrial Catholic Metro
2024R+8.0
Wilkes Barre-Scranton-Hztn
Industrial Catholic Metro
2024R+24.5

Rhode Island1

Providence-New Bedford
Florida Surge
2024D+9.2

South Carolina3

Charleston, SC
Industrial Catholic Metro
2024R+5.3
Columbia, SC
Industrial Catholic Metro
2024D+1.0
Myrtle Beach-Florence
Black Belt
2024R+25.9

South Dakota2

Rapid City
Stable Rural Right
2024R+40.6
Sioux Falls(Mitchell)
Sunbelt Conservative
2024R+29.7

Tennessee4

Chattanooga
Sunbelt Conservative
2024R+41.8
Jackson, TN
Evangelical Deep South
2024R+45.1
Knoxville
Stable Rural Right
2024R+45.8
Nashville
Sunbelt Conservative
2024R+27.9

Texas18

Abilene-Sweetwater
Texan Right
2024R+63.6
Amarillo
Texan Right
2024R+60.3
Austin
Diversifying Metro
2024D+14.1
Beaumont-Port Arthur
Florida Surge
2024R+41.0
Corpus Christi
New American
2024R+20.2
Dallas-Ft. Worth
New American
2024R+11.9
El Paso (Las Cruces)
New American
2024D+13.5
Harlingen-Wslco-Brnsvl-McA
New American
2024R+4.4
Houston
New American
2024R+9.3
Laredo
New American
2024R+3.6
Lubbock
Texan Right
2024R+47.3
Odessa-Midland
New American
2024R+55.7
San Angelo
Texan Right
2024R+54.0
San Antonio
New American
2024R+9.2
Tyler-Longview(Lfkn&Ncgd)
Texan Right
2024R+51.8
Victoria
Texan Right
2024R+42.5
Waco-Temple-Bryan
Texan Right
2024R+30.9
Wichita Falls & Lawton
Sunbelt Conservative
2024R+51.6

Utah1

Salt Lake City
Diversifying Metro
2024R+23.7

Vermont1

Burlington-Plattsburgh
Industrial Catholic Metro
2024D+23.0

Virginia7

Charlottesville
Realigning Affluent Suburb
2024D+17.3
Harrisonburg
Realigning Affluent Suburb
2024R+25.5
Norfolk-Portsmth-Newpt Nws
Industrial Catholic Metro
2024D+8.0
Richmond-Petersburg
Realigning Affluent Suburb
2024D+9.3
Roanoke-Lynchburg
Industrial Catholic Metro
2024R+27.6
Tri-Cities, TN-VA
Evangelical Deep South
2024R+57.8
Washington, DC (Hagrstwn)
Diversifying Metro
2024D+32.0

Washington3

Seattle-Tacoma
Diversifying Metro
2024D+28.5
Spokane
Industrial Catholic Metro
2024R+24.5
Yakima-Pasco-Rchlnd-Knnwck
New American
2024R+19.3

West Virginia5

Bluefield-Beckley-Oak Hill
Evangelical Deep South
2024R+55.8
Charleston-Huntington
Appalachian Realigners
2024R+47.3
Clarksburg-Weston
Farm Belt
2024R+47.0
Parkersburg
Farm Belt
2024R+44.0
Wheeling-Steubenville
Appalachian Realigners
2024R+45.6

Wisconsin5

Green Bay-Appleton
Industrial Catholic Metro
2024R+17.3
La Crosse-Eau Claire
Farm Belt
2024R+7.9
Madison
Industrial Catholic Metro
2024D+28.2
Milwaukee
Diversifying Metro
2024D+1.7
Wausau-Rhinelander
Farm Belt
2024R+19.2

Wyoming1

Casper-Riverton
Stable Rural Right
2024R+49.2