Akashic
1892–2024
Akashic
Madison
presidential margin
2008D+36.52012D+32.42016D+27.42020D+30.22024D+28.2
full record · 1892 → 2024
D+28.2
2024
median income$83,714U.S. $80,734 · WI $77,485
median age38.5U.S. 39.1 · WI 40.5
poverty rate10.2%U.S. 12.5% · WI 10.6%
bachelor’s+ (25+)41.6%U.S. 35.6% · WI 33.5%
non-english9.2%U.S. 22.3% · WI 9.1%
race · ethnicity · ancestry
German34.2%
Irish12.9%
English10.0%
Mexican4.6%
Puerto Rican0.6%
Colombian0.3%
African American†2.8%
African0.6%
Chinese1.0%
Asian Indian0.9%
Hmong0.4%
religion
other traditions
Mainline10.7%
Muslim1.0%
Latter-day Saints0.6%
Buddhist0.6%
American Community Survey 2024 5-year (income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents, unaffiliated is the unclaimed remainder.

Madison, Wisconsin

Akashic
MadisonHarrisD+28.2
—
2024 presidential margin by county for Madison, WIA map of the constituent counties of Madison, WI, each outlined and filled by its 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic), seated within the faint outlines of the surrounding states.Richland County, WI · R+13.1Grant County, WI · R+18.1Lafayette County, WI · R+20.2Sauk County, WI · R+1.7Marquette County, WI · R+29.6Rock County, WI · D+7.3Dane County, WI · D+51.5Green County, WI · D+0.3Columbia County, WI · R+4.6Iowa County, WI · D+7.6Juneau County, WI · R+32.1
How it voted
Share of the 2024 vote
Kamala Harris ✓Democratic63.3%400,376
Donald TrumpRepublican35.1%221,883
Robert F. Kennedy Jr.No1.7%10,672
D+60
R+60
11 counties, each filled by 2024 D-vs-R margin. Hover any county for its result.
County-level results (11 counties) — table
2024 presidential result by county for Madison, WI — winner and D-vs-R margin.
CountyWinnerMargin
Columbia County, WIRepublicanR+4.6
Dane County, WIDemocraticD+51.5
Grant County, WIRepublicanR+18.1
Green County, WIDemocraticD+0.3
Iowa County, WIDemocraticD+7.6
Juneau County, WIRepublicanR+32.1
Lafayette County, WIRepublicanR+20.2
Marquette County, WIRepublicanR+29.6
Richland County, WIRepublicanR+13.1
Rock County, WIDemocraticD+7.3
Sauk County, WIRepublicanR+1.7
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024).
YearWonDemocraticRepublicanOtherMarginTotal
D
63.3%Harris400,376
35.1%Trump221,883
1.7%Kennedy10,672
+28.2%
632,931
D
64.3%Biden386,601
34.0%Trump204,732
1.7%Jorgensen10,176
+30.2%
601,509
D
60.4%Clinton324,834
33.0%Trump177,411
6.6%Johnson35,223
+27.4%
537,468
D
65.5%Obama353,867
33.1%Romney178,714
1.4%Scattering7,406
+32.4%
539,987
D
67.5%Obama345,732
31.0%McCain158,895
1.4%Nader7,409
+36.5%
512,036
D
60.0%Kerry305,641
39.0%Bush198,786
1.0%Nader4,991
+21.0%
509,418
D
57.1%Gore248,653
37.7%Bush163,843
5.2%Nader22,628
+19.5%
435,124
D
53.8%Clinton196,004
33.0%Dole120,240
13.2%Perot47,914
+20.8%
364,158
D
48.1%Clinton196,513
31.8%Bush129,836
20.0%Perot81,807
+16.3%
408,156
D
54.0%Dukakis184,649
45.2%Bush154,565
0.7%Scattering2,528
+8.8%
341,742
R
48.0%Mondale163,466
51.3%Reagan174,762
0.7%Bergland2,383
−3.3%
340,611
D
45.2%Carter158,491
43.3%Reagan151,834
11.6%Anderson40,644
+1.9%
350,969
D
50.3%Carter163,054
46.3%Ford150,185
3.3%McCarthy10,818
+4.0%
324,057
R
47.6%McGovern138,119
51.0%Nixon147,945
1.3%Schmitz3,884
−3.4%
289,948
R
46.4%Humphrey114,398
47.9%Nixon118,110
5.8%Wallace14,197
−1.5%
246,705
D
63.0%Johnson150,529
36.8%Goldwater87,880
0.2%Hass376
+26.2%
238,785
R
43.5%Kennedy105,306
56.3%Nixon136,163
0.2%Byrd389
−12.8%
241,858
R
38.6%Stevenson82,571
60.9%Eisenhower130,388
0.5%Andrews976
−22.4%
213,935
R
36.9%Stevenson82,117
62.9%Eisenhower140,221
0.2%Hallinan444
−26.1%
222,782
D
50.4%Truman88,169
47.4%Dewey82,945
2.3%Thurmond3,984
+3.0%
175,098
R
48.0%Roosevelt89,984
51.5%Dewey96,601
0.6%Thomas1,077
−3.5%
187,662
R
49.3%Roosevelt99,437
49.8%Willkie100,381
0.9%Thomas1,800
−0.5%
201,618
D
58.3%Roosevelt106,649
37.6%Landon68,765
4.1%Lemke7,547
+20.7%
182,961
D
56.0%Roosevelt91,414
41.7%Hoover68,115
2.3%Thomas3,783
+14.3%
163,312
R
37.8%Smith60,261
61.5%Hoover98,126
0.7%Thomas1,168
−23.7%
159,555
O
7.7%Davis10,779
39.8%Coolidge56,047
52.5%La Follette73,914
La Follette +12.7
140,740
R
14.9%Cox16,754
80.6%Harding90,660
4.4%Debs5,002
−65.7%
112,416
R
43.6%Wilson32,075
52.7%Hughes38,791
3.6%Benson2,682
−9.1%
73,548
D
43.9%Wilson29,924
38.9%Taft26,497
17.3%Roosevelt11,776
+5.0%
68,197
R
38.0%Bryan29,886
57.3%Taft45,103
4.7%Debs3,686
−19.3%
78,675
R
29.6%Parker23,103
65.5%Roosevelt51,083
4.9%Debs3,806
−35.9%
77,992
R
34.2%Bryan26,744
62.1%McKinley48,531
3.7%Woolley2,878
−27.9%
78,153
R
37.1%Bryan30,081
59.4%McKinley48,216
3.5%Palmer2,876
−22.3%
81,173
R
44.4%Cleveland32,365
48.4%Harrison35,290
7.2%Weaver5,281
−4.0%
72,936
presidential history
Presidential margin, 1892–2024
Democratic minus Republican, by election
Presidential margin over timeDemocratic-minus-Republican presidential margin from 1892 to 2024. Most recent: +28.2% in 2024.flipped D · 1988+28.2%DR18922024
Presidential margin over time
YearMargin (D minus R)
1892−4.0%
1896−22.3%
1900−27.9%
1904−35.9%
1908−19.3%
1912+5.0%
1916−9.1%
1920−65.7%
1924−32.2%
1928−23.7%
1932+14.3%
1936+20.7%
1940−0.5%
1944−3.5%
1948+3.0%
1952−26.1%
1956−22.4%
1960−12.8%
1964+26.2%
1968−1.5%
1972−3.4%
1976+4.0%
1980+1.9%
1984−3.3%
1988+8.8%
1992+16.3%
1996+20.8%
2000+19.5%
2004+21.0%
2008+36.5%
2012+32.4%
2016+27.4%
2020+30.2%
2024+28.2%
DemocraticRepublican

The Madison media market is shaped by a dense concentration of students, state-government workers, and university faculty, producing turnout patterns and margins that consistently outpace Democratic baselines seen elsewhere in Wisconsin.

Across the recorded series it reached a Democratic high of 36.5 points in 2008 and a Republican high of 65.7 points in 1920. Between 2020 and 2024 the market moved 2.0 points toward the Republican candidate; the 2024 margin was 28.2 points.

A population of 1,050,541, a 81% non-Hispanic-white share, and a median household income of $83,714 describe the market. The market's voting pattern over the last decade is most similar to that of Cedar Rapids-Waterloo-Iowa City & Dubuque and Portland, OR.

Political twins — media markets

The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.

Cedar Rapids-Waterloo-Iowa City & Dubuque
Iowa
85.3twin score
2000–2012 trajectory≠ 2024 margin
Portland, OR
83.7twin score
2004–2024 trajectory≠ Scottish ancestry
Chicago
Illinois
81.7twin score
2000–2020 trajectory≠ population scale

Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.

Compare two places, side by side

Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →

Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Madison, Wisconsin. Akashic. https://akashic.app/dma/669/. Accessed May 20, 2026. License: CC BY 4.0.
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Places within Madison

counties11
Columbia CountyDane CountyGrant CountyGreen CountyIowa CountyJuneau CountyLafayette CountyMarquette CountyRichland CountyRock CountySauk County

Frequently asked questions

How did Madison, Wisconsin vote in 2024?
In 2024, Madison, Wisconsin voted Democratic by 28.2 points (D+28.2), carried by the Democratic candidate. Out of 632,931 votes cast, 400,376 went Democratic and 221,883 went Republican.
When did Madison, Wisconsin last vote Republican?
The most recent presidential election in which Madison, Wisconsin voted Republican was 1984.
How many people live in Madison, Wisconsin?
Madison, Wisconsin has a population of 1,050,541 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Madison, Wisconsin?
Median household income in Madison, Wisconsin is $83,714 — above the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of Madison, Wisconsin?
Akashic tracks 34 presidential elections in Madison, Wisconsin from 1892 to 2024. Of those, 17 went Democratic and 16 went Republican.