- Lead
- 2,525
- Total
- 70,736
- vs nation
- R+2.1
Laredo
President margin by year
Place winner margin
President results by year
Vote totals, margins, and source status
- Lead
- 15,731
- Total
- 72,412
- vs nation
- D+17.3
- Lead
- 30,394
- Total
- 60,727
- vs nation
- D+48.0
- Lead
- 28,049
- Total
- 52,739
- vs nation
- D+49.3
- Lead
- 21,353
- Total
- 49,687
- vs nation
- D+35.7
- Lead
- 6,335
- Total
- 44,454
- vs nation
- D+16.7
- Lead
- 5,729
- Total
- 34,187
- vs nation
- D+16.2
- Lead
- 15,550
- Total
- 27,227
- vs nation
- D+48.6
Key facts
- 2024 presidential margin
- R+3.6MIT Election Lab
- Population
- 283,1352024 5-year
- Population density
- 65 / sq mi2024 5-year · TIGER/Line
- Land area
- 4,360 sq miTIGER/Line
- Median household income
- $61,8942024 5-year
- White (non-Hispanic)
- 3.7%2024 5-year
- Black
- 0.4%2024 5-year
- Hispanic / Latino
- 94.9%2024 5-year
- Peak Democratic margin
- D+79.9 in 1964MIT Election Lab
- Peak Republican margin
- R+24.4 in 1912MIT Election Lab
- Most similar
- Harlingen-Weslaco-Brownsville-McAllen, TX · twin score 98.4
presidential history
Party record book
Laredo · the strongest Democratic and Republican presidential performances recorded here, measured three ways.
1912–2024 · 29 presidential cycles
Highest vote share
Largest share of the presidential candidate vote cast here.
Democratic
Lyndon B. Johnson1964
89.9%
11,082 votes · D+79.9
Runner-up · Franklin D. Roosevelt, 1932 · 86.8%
Republican
William H. Taft1912
61.2%
1,087 votes · R+24.4
Runner-up · Donald Trump, 2024 · 51.4%
Most votes
Largest number of votes cast for the party’s presidential nominee here.
Democratic
Hillary Clinton2016
44,370votes
73.1% of the vote · D+50.1
Runner-up · Joe Biden, 2020 · 43,668 votes
Republican
Donald Trump2024
36,354votes
51.4% of the vote · R+3.6
Runner-up · Donald Trump, 2020 · 27,937 votes
Best relative to the U.S.
This Place’s margin against the national margin in the same election — positive when it leaned toward the party more than the country did.
Democratic
John W. Davis1924
+68.2pts D vs U.S.
Place D+43.1 · U.S. R+25.2
Runner-up · John F. Kennedy, 1960 · +67.6 pts
Republican
William H. Taft1912
+43.9pts R vs U.S.
Place R+24.4 · U.S. D+19.5
Runner-up · Donald Trump, 2024 · +2.1 pts
Registered voters
Total registered voters, over time
† Some years predate full county coverage; a flagged year sums only the counties reporting it.
| Year | Total registered |
|---|---|
| 2016 (partial) | 123,291 |
| 2018 | 136,834 |
| 2020 | 146,097 |
| 2022 | 151,034 |
| 2024 | 156,718 |
Who moves in and out
Net domestic migration over time
−2,398 net domestic migration · 2025
Net −31,419 over 2011–2025 · gain loss
| Year | Net domestic migration |
|---|---|
| 2011 | −779 |
| 2012 | −588 |
| 2013 | −1,183 |
| 2014 | −2,245 |
| 2015 | −2,784 |
| 2016 | −2,914 |
| 2017 | −3,223 |
| 2018 | −2,560 |
| 2019 | −2,274 |
| 2021 | −2,157 |
| 2022 | −3,270 |
| 2023 | −2,293 |
| 2024 | −2,751 |
| 2025 | −2,398 |
Laredo anchors a media market that is over 95% Hispanic, making it one of the most demographically uniform media markets in the country — yet its voter participation rates have historically lagged well behind Texas averages.
Across the recorded series it reached a Democratic high of 79.9 points in 1964 and a Republican high of 24.4 points in 1912. Between 2020 and 2024 the market moved 25.3 points toward the Republican candidate; the 2024 margin was 3.6 points.
A population of 283,135, a 4% non-Hispanic-white share, and a median household income of $61,894 describe the market. The market's voting pattern over the last decade is most similar to that of Harlingen-Weslaco-Brownsville-McAllen and El Paso (Las Cruces).
The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Laredo, Texas. Akashic. https://akashic.app/dma/749/. Accessed May 20, 2026. License: CC BY 4.0.