Akashic
1892–2024
Akashic
Laredo
presidential margin
2008D+43.02012D+53.22016D+50.12020D+21.72024R+3.6
full record · 1912 → 2024
R+3.6
2024
median income$61,894U.S. $80,734 · TX $78,476
median age30.1U.S. 39.1 · TX 35.7
poverty rate22.1%U.S. 12.5% · TX 13.8%
bachelor’s+ (25+)21.1%U.S. 35.6% · TX 33.6%
non-english86.7%U.S. 22.3% · TX 35.2%
race · ethnicity · ancestry
Mexican89.7%
Puerto Rican0.4%
Spaniard0.3%
American2.0%
German0.9%
Irish0.7%
religion
other traditions
Other Christian1.5%
Latter-day Saints1.0%
Mainline0.3%
American Community Survey 2024 5-year (income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents, unaffiliated is the unclaimed remainder.

Laredo, Texas

Akashic
LaredoTrumpR+3.6
—
2024 presidential margin by county for Laredo, TXA map of the constituent counties of Laredo, TX, each outlined and filled by its 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic), seated within the faint outlines of the surrounding states.Webb County, TX · R+2.2Zapata County, TX · R+22.4
How it voted
Share of the 2024 vote
Donald Trump ✓Republican51.4%36,354
Kamala HarrisDemocratic47.8%33,829
Jill SteinGreen0.8%553
D+60
R+60
2 counties, each filled by 2024 D-vs-R margin. Hover any county for its result.
County-level results (2 counties) — table
2024 presidential result by county for Laredo, TX — winner and D-vs-R margin.
CountyWinnerMargin
Webb County, TXRepublicanR+2.2
Zapata County, TXRepublicanR+22.4
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024).
YearWonDemocraticRepublicanOtherMarginTotal
R
47.8%Harris33,829
51.4%Trump36,354
0.8%Stein553
−3.6%
70,736
D
60.3%Biden43,668
38.6%Trump27,937
1.1%Jorgensen807
+21.7%
72,412
D
73.1%Clinton44,370
23.0%Trump13,976
3.9%Johnson2,381
+50.1%
60,727
D
76.1%Obama40,124
22.9%Romney12,075
1.0%Johnson540
+53.2%
52,739
D
71.2%Obama35,391
28.3%McCain14,038
0.5%Barr258
+43.0%
49,687
D
56.9%Kerry25,316
42.7%Bush18,981
0.4%Badnarik157
+14.3%
44,454
D
57.8%Gore19,758
41.0%Bush14,029
1.2%Nader400
+16.8%
34,187
D
76.3%Clinton20,783
19.2%Dole5,233
4.4%Perot1,211
+57.1%
27,227
D
58.9%Clinton16,561
30.8%Bush8,655
10.3%Perot2,899
+28.1%
28,115
D
68.2%Dukakis18,398
31.5%Bush8,486
0.3%Paul83
+36.8%
26,967
D
58.5%Mondale13,885
41.3%Reagan9,796
0.2%Larouche56
+17.2%
23,737
D
66.3%Carter13,074
31.9%Reagan6,295
1.8%Anderson355
+34.4%
19,724
D
70.7%Carter11,578
28.6%Ford4,684
0.7%McCarthy118
+42.1%
16,380
D
57.8%McGovern9,203
42.1%Nixon6,706
0.1%Schmitz12
+15.7%
15,921
D
79.2%Humphrey10,328
18.1%Nixon2,354
2.7%Wallace356
+61.2%
13,038
D
89.9%Johnson11,082
10.0%Goldwater1,229
0.1%Hass18
+79.9%
12,329
D
83.9%Kennedy10,734
16.1%Nixon2,062
0.0%Byrd4
+67.8%
12,800
D
66.4%Stevenson6,713
33.4%Eisenhower3,381
0.2%Andrews17
+33.0%
10,111
D
67.3%Stevenson6,824
32.6%Eisenhower3,310
0.0%Hallinan5
+34.7%
10,139
D
77.5%Truman5,227
21.0%Dewey1,418
1.4%Thurmond97
+56.5%
6,742
D
85.7%Roosevelt5,243
13.4%Dewey819
0.9%Thomas56
+72.3%
6,118
D
79.5%Roosevelt4,931
20.5%Willkie1,270
0.1%Thomas4
+59.0%
6,205
D
84.2%Roosevelt3,876
15.8%Landon730
0.0%
+68.3%
4,606
D
86.8%Roosevelt4,570
12.9%Hoover681
0.2%Thomas13
+73.9%
5,264
D
70.8%Smith1,911
29.1%Hoover786
0.1%Thomas3
+41.7%
2,700
D
70.4%Davis1,613
27.3%Coolidge626
2.3%La Follette53
+43.1%
2,292
D
54.0%Cox683
44.7%Harding566
1.3%Debs16
+9.2%
1,265
D
50.6%Wilson702
49.4%Hughes686
0.0%
+1.2%
1,388
R
36.8%Wilson654
61.2%Taft1,087
2.0%Roosevelt35
−24.4%
1,776
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presidential history
Presidential margin, 1912–2024
Democratic minus Republican, by election
Presidential margin over timeDemocratic-minus-Republican presidential margin from 1912 to 2024. Most recent: −3.6% in 2024.flipped R · 2024−3.6%DR19122024
Presidential margin over time
YearMargin (D minus R)
1912−24.4%
1916+1.2%
1920+9.2%
1924+43.1%
1928+41.7%
1932+73.9%
1936+68.3%
1940+59.0%
1944+72.3%
1948+56.5%
1952+34.7%
1956+33.0%
1960+67.8%
1964+79.9%
1968+61.2%
1972+15.7%
1976+42.1%
1980+34.4%
1984+17.2%
1988+36.8%
1992+28.1%
1996+57.1%
2000+16.8%
2004+14.3%
2008+43.0%
2012+53.2%
2016+50.1%
2020+21.7%
2024−3.6%
DemocraticRepublican
voter registration
Registered voters
Total registered voters, over time
Voter registration in LaredoTotal registered voters, 2016–2024. Latest 156,718 in 2024.39.2K78.4K117.5K156.7K156.7K20162024
Registered voters

† Some years predate full county coverage; a flagged year sums only the counties reporting it.

Voter registration in Laredo
YearTotal registered
2016 (partial)123,291
2018136,834
2020146,097
2022151,034
2024156,718
Source: U.S. Election Assistance Commission (EAVS)

Laredo anchors a media market that is over 95% Hispanic, making it one of the most demographically uniform media markets in the country — yet its voter participation rates have historically lagged well behind Texas averages.

Across the recorded series it reached a Democratic high of 79.9 points in 1964 and a Republican high of 24.4 points in 1912. Between 2020 and 2024 the market moved 25.3 points toward the Republican candidate; the 2024 margin was 3.6 points.

A population of 283,135, a 4% non-Hispanic-white share, and a median household income of $61,894 describe the market. The market's voting pattern over the last decade is most similar to that of Harlingen-Weslaco-Brownsville-McAllen and El Paso (Las Cruces).

Political twins — media markets

The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.

Harlingen-Weslaco-Brownsville-McAllen
Texas
98.4twin score
12-yr trendelasticity% Latino≠ population scale
El Paso (Las Cruces)
Texas
90.5twin score
% Latino2000–2016 trajectory% White≠ 12-yr trend
Yuma-El Centro
California
88.1twin score
% Latino% Catholic% White≠ 12-yr trend

Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.

Compare two places, side by side

Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →

Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Laredo, Texas. Akashic. https://akashic.app/dma/749/. Accessed May 20, 2026. License: CC BY 4.0.
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Places within Laredo

counties2
Webb CountyZapata County

Frequently asked questions

How did Laredo, Texas vote in 2024?
In 2024, Laredo, Texas voted Republican by 3.6 points (R+3.6), carried by the Republican candidate. Out of 70,736 votes cast, 33,829 went Democratic and 36,354 went Republican.
When did Laredo, Texas last vote Democratic?
The most recent presidential election in which Laredo, Texas voted Democratic was 2020.
How many people live in Laredo, Texas?
Laredo, Texas has a population of 283,135 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Laredo, Texas?
Median household income in Laredo, Texas is $61,894 — below the national median of $80,734. The Texas state median is $78,476.
What is the political history of Laredo, Texas?
Akashic tracks 34 presidential elections in Laredo, Texas from 1892 to 2024. Of those, 27 went Democratic and 2 went Republican.