Atlanta, Georgia: Bellwether market. In 2024, voted D+5%. Democratic peak: D+76 in 1932.
Key facts
- 2024 presidential margin
- D+5MIT Election Lab
- Political archetype
- BellwetherAkashic typology
- Population
- 7,422,6542024 5-year
- Median household income
- $87,7112024 5-year
- White (non-Hispanic)
- 48.9%2024 5-year
- Black
- 30.3%2024 5-year
- Hispanic / Latino
- 12.5%2024 5-year
- Peak Democratic margin
- D+76 in 1932MIT Election Lab
- Peak Republican margin
- R+47 in 1972MIT Election Lab
| Year | Won | Margin | Democratic | Republican | Total |
|---|---|---|---|---|---|
| D | 1,907,973 | 1,736,659 | 3,693,710 | ||
| D | 1,839,971 | 1,604,113 | 3,489,128 | ||
| D | 1,366,381 | 1,360,706 | 2,865,533 | ||
| R | 1,221,418 | 1,378,429 | 2,640,951 | ||
| R | 1,280,929 | 1,345,743 | 2,650,070 | ||
| R | 924,187 | 1,260,277 | 2,202,527 | ||
| R | 728,683 | 915,935 | 1,695,365 | ||
| R | 663,306 | 698,783 | 1,466,801 | ||
| R | 623,392 | 632,739 | 1,453,527 | ||
| R | 428,728 | 669,147 | 1,105,493 | ||
| R | 392,925 | 645,894 | 1,039,101 | ||
| D | 488,293 | 386,530 | 912,595 | ||
| D | 536,054 | 285,872 | 822,215 | ||
| R | 171,166 | 478,624 | 649,966 | ||
| O | 186,143 | 229,361 | 652,272 | ||
| D | 294,543 | 277,377 | 574,568 | ||
| D | 231,622 | 149,111 | 380,770 | ||
| D | 223,717 | 118,588 | 342,338 | ||
| D | 222,858 | 99,599 | 322,469 | ||
| D | 128,405 | 45,814 | 199,863 | ||
| D | 137,097 | 33,813 | 170,965 | ||
| D | 130,505 | 28,689 | 159,690 | ||
| D | 120,215 | 25,101 | 145,643 | ||
| D | 109,167 | 14,373 | 124,368 | ||
| R | 55,685 | 55,712 | 111,399 | ||
| D | 52,838 | 20,313 | 79,016 | ||
| D | 48,065 | 29,608 | 77,684 | ||
| D | 57,417 | 8,386 | 78,126 | ||
| D | 41,329 | 2,958 | 59,390 | ||
| D | 29,790 | 21,077 | 57,480 | ||
| D | 39,712 | 14,508 | 66,499 | ||
| D | 38,049 | 19,520 | 60,562 | ||
| D | 44,889 | 29,907 | 77,832 | ||
| D | 53,679 | 20,849 | 94,105 | ||
| D | 1,963 | 1,009 | 2,983 | ||
| D | 1,884 | 1,118 | 3,011 | ||
| D | 1,736 | 603 | 2,339 | ||
| D | 2,231 | 1,084 | 3,315 |
Demographics
The Atlanta media market spans rapidly diversifying suburbs that have shifted competitive in recent cycles, making it a focal point for statewide campaigns in Georgia. Gwinnett, Cobb, and DeKalb anchor a region where population growth consistently outpaces voter-registration updates.
The Democratic margin in Atlanta has rarely exceeded seventy-six points in modern history; the Republican margin has rarely exceeded forty-seven points. 2024 delivered the market to the Democratic candidate by five points.
Its demographics resemble the country more than they resemble most markets. A 49% non-Hispanic-white share, a 12% poverty rate, and a median household income of $87,711 — all within the broad national range.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Atlanta, Georgia. Akashic. https://akashic.app/dma/524/. Accessed May 20, 2026. License: CC BY 4.0.