Eugene, Oregon
Akashic| Kamala Harris ✓Democratic | 53.4% | 191,801 |
|---|---|---|
| Donald TrumpRepublican | 42.9% | 153,973 |
| Robert F. Kennedy Jr.We The People | 3.7% | 13,285 |
County-level results (4 counties) — table
| County | Winner | Margin |
|---|---|---|
| Benton County, OR | Democratic | D+39.3 |
| Coos County, OR | Republican | R+19.9 |
| Douglas County, OR | Republican | R+37.5 |
| Lane County, OR | Democratic | D+22.9 |
| Year | Won | Democratic | Republican | Other | Margin | Total |
|---|---|---|---|---|---|---|
| D | 53.4%Harris191,801 | 42.9%Trump153,973 | 3.7%Kennedy13,285 | 359,059 | ||
| D | 54.1%Biden203,596 | 42.6%Trump160,341 | 3.3%Jorgensen12,539 | 376,476 | ||
| D | 48.1%Clinton156,490 | 40.9%Trump133,033 | 11.1%Johnson36,014 | 325,537 | ||
| D | 54.4%Obama160,418 | 41.7%Romney122,949 | 4.0%Johnson11,774 | 295,141 | ||
| D | 57.0%Obama178,637 | 40.0%McCain125,372 | 3.0%Nader9,267 | 313,276 | ||
| D | 52.1%Kerry166,766 | 46.2%Bush147,714 | 1.7%Other5,473 | 319,953 | ||
| D | 46.4%Gore123,830 | 46.2%Bush123,323 | 7.4%Nader19,860 | 267,013 | ||
| D | 46.6%Clinton114,093 | 38.2%Dole93,444 | 15.2%Perot37,157 | 244,694 | ||
| D | 44.6%Clinton118,258 | 30.8%Bush81,634 | 24.7%Perot65,412 | 265,304 | ||
| D | 55.0%Dukakis118,064 | 42.8%Bush91,840 | 2.2%Paul4,659 | 214,563 | ||
| R | 47.6%Mondale108,263 | 52.0%Reagan118,209 | 0.3%Other777 | 227,249 | ||
| R | 39.4%Carter89,771 | 46.5%Reagan105,874 | 14.1%Anderson32,158 | 227,803 | ||
| D | 49.9%Carter97,499 | 44.9%Ford87,781 | 5.2%McCarthy10,092 | 195,372 | ||
| R | 44.4%McGovern77,806 | 50.7%Nixon88,896 | 4.9%Schmitz8,662 | 175,364 | ||
| R | 41.7%Humphrey61,129 | 49.7%Nixon72,857 | 8.6%Wallace12,561 | 146,547 | ||
| D | 66.0%Johnson90,774 | 33.6%Goldwater46,227 | 0.4%Hass551 | 137,552 | ||
| R | 48.8%Kennedy64,202 | 51.0%Nixon67,126 | 0.1%Byrd179 | 131,507 | ||
| R | 44.9%Stevenson54,756 | 55.1%Eisenhower67,318 | 0.0% | 122,074 | ||
| R | 35.8%Stevenson38,881 | 63.7%Eisenhower69,153 | 0.5%Hallinan545 | 108,579 | ||
| R | 40.6%Truman29,694 | 55.9%Dewey40,889 | 3.6%Thurmond2,629 | 73,212 | ||
| R | 45.1%Roosevelt28,244 | 53.8%Dewey33,675 | 1.1%Thomas684 | 62,603 | ||
| D | 49.9%Roosevelt31,788 | 49.4%Willkie31,463 | 0.7%Thomas476 | 63,727 | ||
| D | 56.4%Roosevelt29,533 | 35.4%Landon18,529 | 8.2%Lemke4,316 | 52,378 | ||
| D | 48.8%Roosevelt24,336 | 44.0%Hoover21,960 | 7.3%Thomas3,624 | 49,920 | ||
| R | 26.9%Smith10,856 | 71.3%Hoover28,790 | 1.8%Thomas734 | 40,380 | ||
| R | 23.0%Davis8,257 | 56.1%Coolidge20,092 | 20.9%La Follette7,476 | 35,825 | ||
| R | 33.0%Cox10,430 | 60.5%Harding19,140 | 6.5%Debs2,060 | 31,630 | ||
| R | 43.7%Wilson15,399 | 49.0%Hughes17,286 | 7.3%Benson2,566 | 35,251 | ||
| O | 33.6%Wilson6,264 | 25.0%Taft4,669 | 41.4%Roosevelt7,710 | 18,643 | ||
| R | 34.0%Bryan5,200 | 55.2%Taft8,438 | 10.8%Debs1,645 | 15,283 | ||
| R | 22.1%Parker3,006 | 64.4%Roosevelt8,763 | 13.6%Debs1,845 | 13,614 | ||
| R | 43.0%Bryan5,313 | 52.8%McKinley6,515 | 4.2%Woolley522 | 12,350 | ||
| D | 52.3%Bryan7,203 | 45.8%McKinley6,311 | 1.9%Palmer258 | 13,772 | ||
| R | 20.4%Cleveland2,345 | 42.9%Harrison4,931 | 36.6%Weaver4,206 | 11,482 |
| Year | Margin (D minus R) |
|---|---|
| 1892 | −22.5% |
| 1896 | +6.5% |
| 1900 | −9.7% |
| 1904 | −42.3% |
| 1908 | −21.2% |
| 1912 | +8.6% |
| 1916 | −5.4% |
| 1920 | −27.5% |
| 1924 | −33.0% |
| 1928 | −44.4% |
| 1932 | +4.8% |
| 1936 | +21.0% |
| 1940 | +0.5% |
| 1944 | −8.7% |
| 1948 | −15.3% |
| 1952 | −27.9% |
| 1956 | −10.3% |
| 1960 | −2.2% |
| 1964 | +32.4% |
| 1968 | −8.0% |
| 1972 | −6.3% |
| 1976 | +5.0% |
| 1980 | −7.1% |
| 1984 | −4.4% |
| 1988 | +12.2% |
| 1992 | +13.8% |
| 1996 | +8.4% |
| 2000 | +0.2% |
| 2004 | +6.0% |
| 2008 | +17.0% |
| 2012 | +12.7% |
| 2016 | +7.2% |
| 2020 | +11.5% |
| 2024 | +10.5% |
Eugene's media market is anchored by the University of Oregon, producing a younger, more educated voter base than most mid-size Western metros. Lane County routinely posts double-digit Democratic margins in statewide races, with turnout spiking in presidential cycles.
Across the recorded series it reached a Democratic high of 32.4 points in 1964 and a Republican high of 44.4 points in 1928. Between 2020 and 2024 the market moved 1.0 points toward the Republican candidate; the 2024 margin was 10.5 points.
A population of 657,409, a 79% non-Hispanic-white share, and a median household income of $69,774 describe the market. The market's voting pattern over the last decade is most similar to that of Eureka and Portland, OR.
The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Eugene, Oregon. Akashic. https://akashic.app/dma/801/. Accessed May 20, 2026. License: CC BY 4.0.