akashic
1876–2024
Marshall·Texas

Marshall moved 7.5 points toward the Republican candidate between 2020 and 2024.

20082024·5 elections
TX
Marshall
TrumpR+14.6
How it voted
Share of the 2024 vote
Donald TrumpRepublican56.8%4,438
Kamala HarrisDemocratic42.2%3,297
OtherAll other candidates0.9%72
D+60
R+60
1 counties, each filled by 2024 D-vs-R margin.
presidential history
Presidential margin, 2008–2024
Democratic minus Republican, by election
Presidential margin over timeDemocratic-minus-Republican presidential margin from 2008 to 2024. Most recent: −14.6% in 2024.−14.6%DR20082024
Presidential margin over time
YearMargin (D minus R)
2008−1.6%
2012−0.8%
2016−7.5%
2020−7.1%
2024−14.6%
DemocraticRepublican
Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024).
YearWonMarginDemocraticRepublicanTotal
R
−14.6%
3,2974,4387,807
R
−7.1%
3,7604,3418,175
R
−7.5%
3,6364,2408,055
R
−0.8%
4,4174,4868,903
R
−1.6%
4,5434,6919,332

Demographics

Demographic profile

Demographic Profile

Key indicators compared across containing geographies

Demographic Profile. Key indicators compared across containing geographies. ACS values are survey estimates and may include margins of error. Religion data may be available only at county or larger geographies. Sub-county values are labeled when inherited, modeled, or contextual.
IndicatorMarshallCityTexasStateUnited StatesNation
Race & Ethnicity
White36.9%48.5%61.0%
Black39.8%12.2%12.2%
Asian0.3%5.6%6.0%
Two or more races13.9%23.5%12.6%
Other race9.1%10.2%8.2%
Hispanic or Latino22.5%39.7%19.3%
Income & Age
Median household income$55,089$78,476$84,427
Poverty rate22.4%13.8%12.5%
Median age32.535.739.1
Age 18–2410.1%9.7%9.2%
Age 65 and older17.5%13.5%17.2%
Education & Language
Bachelor's degree or higher (25+)20.0%33.8%35.7%
Speaks a non-English language at home17.8%35.1%22.3%
Spanish16.7%28.1%13.6%
Ancestry
Largest ancestryEnglish 11.6%German 8.3%German 12.5%
2nd-largest ancestryIrish 8.5%English 7.9%English 9.5%
3rd-largest ancestryAmerican 7.2%Irish 6.0%Irish 9.4%
Religion
Catholic3.9%County context20.1%18.6%
Evangelical Protestant33.2%County context23.5%16.5%
Unaffiliated or unclaimed53.3%County context45.2%51.5%

ACS values are survey estimates and may include margins of error.

Religion data may be available only at county or larger geographies. Sub-county values are labeled when inherited, modeled, or contextual.

2024 ACS
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
English
11.6%
Irish
8.5%
American
7.2%
German
6.7%
Italian
1.9%
French
1.4%
Scottish
1.4%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
2024 ACS
Language at home
Population aged 5 and older
82.2%
speak English only
Spanish16.7%
French (incl. Cajun & Haitian)0.4%
Other languages0.2%
German or other West Germanic0.1%
Korean0.1%
Vietnamese0.1%
Other Asian & Pacific Island0.1%
Arabic0.1%
Source · ACS 5-year estimates, 2024.
2020 religion census
Religious adherents
Adherents per capita by tradition
Evangelical Protestant
33.2%
Black Protestant
4.4%
Catholic
3.9%
Mainline Protestant
3.6%
Other Christian
0.8%
Latter-day Saints
0.7%
Other faiths
0.1%
Unaffiliated or not counted53.3%
Source · 2020 US Religion Census. The unaffiliated-or-not-counted share is everyone not claimed as an adherent by any reporting body — uncounted congregations as well as the religiously unaffiliated.

Marshall sits in the Gulf South and Southern Plains. In 2024 it voted Republican.

Across the recorded series it reached a Republican high of 14.6 points in 2024. Between 2020 and 2024 the city moved 7.5 points toward the Republican candidate; the 2024 margin was 14.6 points.

A population of 23,825, a 37% non-Hispanic-white share, and a median household income of $55,089 describe the city.

Compare two places, side by side

Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →

Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Marshall, Texas. Akashic. https://akashic.app/city/4846776/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0

Frequently asked questions

How did Marshall, Texas vote in 2024?
In 2024, Marshall, Texas voted Republican by 14.6 points (R+14.6), carried by the Republican candidate. Out of 7,807 votes cast, 3,297 went Democratic and 4,438 went Republican.
What is Marshall, Texas's political typology?
Akashic places Marshall, Texas in the "" typology. The typology is a data-driven cluster built from vote share, vote swing, race and ethnicity, income, language spoken at home, religion, and ancestry. Across 5 elections in the dataset, the city has voted Democratic 0 times, Republican 5 times, and other 0 times.
How many people live in Marshall, Texas?
Marshall, Texas has a population of 23,825 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Marshall, Texas?
Median household income in Marshall, Texas is $55,089 — below the national median of $80,734. The Texas state median is $78,476.
What is the political history of Marshall, Texas?
Akashic tracks 5 presidential elections in Marshall, Texas from 2008 to 2024. Of those, 0 went Democratic and 5 went Republican. The city's typology — "" — captures where that record, its demographics, and its recent swing place it among American communities.