- Lead
- 48,632
- Total
- 414,469
- vs nation
- R+10.3
Reno
President margin by year
Place winner margin
President results by year
Vote totals, margins, and source status
- Lead
- 34,270
- Total
- 397,218
- vs nation
- R+13.1
- Lead
- 37,108
- Total
- 329,898
- vs nation
- R+13.3
- Lead
- 20,505
- Total
- 300,116
- vs nation
- R+10.7
- Lead
- 5,583
- Total
- 292,061
- vs nation
- R+5.4
- Lead
- 37,960
- Total
- 265,273
- vs nation
- R+11.9
- Lead
- 37,967
- Total
- 209,618
- vs nation
- R+18.6
- Lead
- 17,251
- Total
- 189,115
- vs nation
- R+17.6
Key facts
- 2024 presidential margin
- R+11.7MIT Election Lab
- Population
- 777,0682024 5-year
- Population density
- 15 / sq mi2024 5-year · TIGER/Line
- Land area
- 51,246 sq miTIGER/Line
- Median household income
- $85,0742024 5-year
- White (non-Hispanic)
- 61.9%2024 5-year
- Black
- 2.1%2024 5-year
- Hispanic / Latino
- 24.1%2024 5-year
- Peak Democratic margin
- D+44.3 in 1896MIT Election Lab
- Peak Republican margin
- R+40.3 in 1980MIT Election Lab
- Most similar
- Sacramento-Stockton-Modesto, CA · twin score 60.2
presidential history
Party record book
Reno · the strongest Democratic and Republican presidential performances recorded here, measured three ways.
1892–2024 · 34 presidential cycles
Highest vote share
Largest share of the presidential candidate vote cast here.
Democratic
William J. Bryan1896
72.0%
6,308 votes · D+44.3
Runner-up · Franklin D. Roosevelt, 1936 · 70.6%
Republican
Ronald Reagan1984
68.8%
90,698 votes · R+39.9
Runner-up · Richard Nixon, 1972 · 66.9%
Most votes
Largest number of votes cast for the party’s presidential nominee here.
Democratic
Kamala Harris2024
177,997votes
42.9% of the vote · R+11.7
Runner-up · Joe Biden, 2020 · 175,783 votes
Republican
Donald Trump2024
226,629votes
54.7% of the vote · R+11.7
Runner-up · Donald Trump, 2020 · 210,053 votes
Best relative to the U.S.
This Place’s margin against the national margin in the same election — positive when it leaned toward the party more than the country did.
Democratic
William J. Bryan1896
+50.4pts D vs U.S.
Place D+44.3 · U.S. R+6.1
Runner-up · William J. Bryan, 1900 · +18.2 pts
Republican
Ronald Reagan1980
+30.5pts R vs U.S.
Place R+40.3 · U.S. R+9.7
Runner-up · Benjamin Harrison, 1892 · +22.1 pts
Senate and governor results are in the Office selector at the top of this page.
U.S. House
On a multi-state Place, each row sums votes cast in the separate U.S. House races held inside the Place that year. It is a geographic vote total, not one contest or a seat tally.
Registered voters
By party of registration, over time
Registration and the presidential vote track closely here — within 1.2 points.
† Some years predate full county coverage; a flagged year sums only the counties reporting it.
| Year | Total registered | Democratic | Republican | Unaffiliated | Other |
|---|---|---|---|---|---|
| 2022 (partial) | 23,390 | 6,009 | 10,733 | 4,630 | 2,018 |
| 2024 (partial) | 23,281 | 5,830 | 10,974 | 4,303 | 2,174 |
| 2026 (partial) | 595,178 | 142,375 | 205,204 | 205,998 | 41,601 |
Who moves in and out
Net domestic migration over time
+4,300 net domestic migration · 2025
Net +54,272 over 2011–2025 · gain loss
| Year | Net domestic migration |
|---|---|
| 2011 | −2,180 |
| 2012 | −102 |
| 2013 | −660 |
| 2014 | +3,090 |
| 2015 | +3,550 |
| 2016 | +6,202 |
| 2017 | +7,895 |
| 2018 | +10,379 |
| 2019 | +9,708 |
| 2021 | +9,669 |
| 2022 | −467 |
| 2023 | −309 |
| 2024 | +3,197 |
| 2025 | +4,300 |
The Reno designated market area anchors northern Nevada and has trended more competitive as in-migration from California and other states has diversified its historically Republican-leaning electorate over the past decade.
Across the recorded series it reached a Democratic high of 44.3 points in 1896 and a Republican high of 40.3 points in 1980. Between 2020 and 2024 the market moved 3.1 points toward the Republican candidate; the 2024 margin was 11.7 points.
A population of 777,068, a 62% non-Hispanic-white share, and a median household income of $85,074 describe the market. The market's voting pattern over the last decade is most similar to that of Sacramento-Stockton-Modesto and Santa Barbara-Santa Maria-San Luis Obispo.
The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Reno, Nevada. Akashic. https://akashic.app/dma/811/. Accessed May 20, 2026. License: CC BY 4.0.