- Lead
- 117,525
- Total
- 194,840
- vs nation
- R+58.8
Amarillo
President margin by year
Place winner margin
President results by year
Vote totals, margins, and source status
- Lead
- 113,393
- Total
- 196,708
- vs nation
- R+62.1
- Lead
- 105,111
- Total
- 175,917
- vs nation
- R+61.8
- Lead
- 100,882
- Total
- 168,623
- vs nation
- R+63.7
- Lead
- 100,764
- Total
- 182,613
- vs nation
- R+62.5
- Lead
- 108,416
- Total
- 180,800
- vs nation
- R+57.5
- Lead
- 89,405
- Total
- 164,205
- vs nation
- R+55.0
- Lead
- 56,651
- Total
- 164,893
- vs nation
- R+42.9
Key facts
- 2024 presidential margin
- R+60.3MIT Election Lab
- Population
- 543,7902024 5-year
- Population density
- 13 / sq mi2024 5-year · TIGER/Line
- Land area
- 42,897 sq miTIGER/Line
- Median household income
- $65,2782024 5-year
- White (non-Hispanic)
- 51.1%2024 5-year
- Black
- 4.6%2024 5-year
- Hispanic / Latino
- 38.3%2024 5-year
- Peak Democratic margin
- D+67.3 in 1936MIT Election Lab
- Peak Republican margin
- R+60.3 in 2024MIT Election Lab
- Most similar
- Abilene-Sweetwater, TX · twin score 97.6
presidential history
Party record book
Amarillo · the strongest Democratic and Republican presidential performances recorded here, measured three ways.
1908–2024 · 30 presidential cycles
Highest vote share
Largest share of the presidential candidate vote cast here.
Democratic
Franklin D. Roosevelt1936
83.1%
63,011 votes · D+67.3
Runner-up · Franklin D. Roosevelt, 1932 · 82.3%
Republican
George W. Bush2004
79.8%
144,216 votes · R+60.0
Runner-up · Donald Trump, 2024 · 79.6%
Most votes
Largest number of votes cast for the party’s presidential nominee here.
Democratic
Jimmy Carter1976
74,336votes
45.7% of the vote · R+7.6
Runner-up · Lyndon B. Johnson, 1964 · 71,242 votes
Republican
Donald Trump2024
155,137votes
79.6% of the vote · R+60.3
Runner-up · Donald Trump, 2020 · 153,432 votes
Best relative to the U.S.
This Place’s margin against the national margin in the same election — positive when it leaned toward the party more than the country did.
Democratic
John W. Davis1924
+54.3pts D vs U.S.
Place D+29.2 · U.S. R+25.2
Runner-up · Franklin D. Roosevelt, 1932 · +48.2 pts
Republican
Mitt Romney2012
+63.7pts R vs U.S.
Place R+59.8 · U.S. D+3.9
Runner-up · John McCain, 2008 · +62.5 pts
Senate and governor results are in the Office selector at the top of this page.
U.S. House
On a multi-state Place, each row sums votes cast in the separate U.S. House races held inside the Place that year. It is a geographic vote total, not one contest or a seat tally.
Some U.S. House rows cover a contest held in only part of this Place — the votes are real, but the total is not place-wide because the rest of the Place had no such race that year.
Registered voters
By party of registration, over time
Registration leans Republican; the presidential vote runs 27 points more Republican than the rolls.
† Some years predate full county coverage; a flagged year sums only the counties reporting it.
| Year | Total registered | Democratic | Republican | Unaffiliated | Other |
|---|---|---|---|---|---|
| 2026 (partial) | 58,967 | 12,203 | 31,605 | 14,086 | 1,073 |
Who moves in and out
Net domestic migration over time
−2,904 net domestic migration · 2025
Net −55,083 over 2011–2025 · gain loss
| Year | Net domestic migration |
|---|---|
| 2011 | +239 |
| 2012 | −1,420 |
| 2013 | −4,922 |
| 2014 | −4,227 |
| 2015 | −7,358 |
| 2016 | −5,222 |
| 2017 | −5,825 |
| 2018 | −5,983 |
| 2019 | −5,467 |
| 2021 | −1,806 |
| 2022 | −4,088 |
| 2023 | −2,324 |
| 2024 | −3,776 |
| 2025 | −2,904 |
The Amarillo media market anchors the Texas Panhandle, a vast stretch of agricultural flatlands where voter registration and turnout patterns have remained among the most consistently one-sided in the state for over two decades.
Across the recorded series it reached a Democratic high of 67.3 points in 1936 and a Republican high of 60.3 points in 2024. Between 2020 and 2024 the market moved 2.7 points toward the Republican candidate; the 2024 margin was 60.3 points.
A population of 543,790, a 51% non-Hispanic-white share, and a median household income of $65,278 describe the market. The market's voting pattern over the last decade is most similar to that of Abilene-Sweetwater and San Angelo.
The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Amarillo, Texas. Akashic. https://akashic.app/dma/634/. Accessed May 20, 2026. License: CC BY 4.0.