2024 presidential election
New London
TrumpR+28.4
How it voted
Share of the 2024 vote
| Donald Trump ✓Republican | 63.5% | 2,358 |
|---|---|---|
| Kamala HarrisDemocratic | 35.1% | 1,302 |
| OtherAll other candidates | 1.4% | 53 |
D+60R+60
2 counties, each filled by 2024 D-vs-R margin. Hover any county for its result.
presidential history
Presidential margin, 2008–2024
Democratic minus Republican, by election
| Year | Margin (D minus R) |
|---|---|
| 2008 | +21.2% |
| 2012 | +7.1% |
| 2016 | −21.5% |
| 2020 | −26.9% |
| 2024 | −28.4% |
DemocraticRepublican
5 presidential elections
| Year | Won | Democratic | Republican | Other | Margin | Total |
|---|---|---|---|---|---|---|
| R | 35.1%Harris1,302 | 63.5%Trump2,358 | 1.4% | 3,713 | ||
| R | 35.6%Biden1,262 | 62.6%Trump2,216 | 1.8%incl. Jorgensen | 3,540 | ||
| R | 36.5%Clinton1,133 | 58.0%Trump1,799 | 5.5%incl. Johnson | 3,102 | ||
| D | 53.5%Obama1,637 | 46.5%Romney1,421 | 0.0% | 3,058 | ||
| D | 59.7%Obama1,946 | 38.5%McCain1,255 | 1.8% | 3,260 |
Demographics
Demographic profile
Demographic Profile
Key indicators compared across containing geographies
| Indicator | New LondonCity | WisconsinState | United StatesNation |
|---|---|---|---|
| Race & Ethnicity | |||
| White | 89.1% | 80.1% | 61.0% |
| Black | 1.8% | 6.1% | 12.2% |
| Asian | 0.1% | 3.0% | 6.0% |
| Two or more races | 4.3% | 7.6% | 12.6% |
| Other race | 4.7% | 3.3% | 8.2% |
| Hispanic or Latino | 7.1% | 8.0% | 19.3% |
| Income & Age | |||
| Median household income | $60,612 | $77,485 | $84,427 |
| Poverty rate | 21.0% | 10.6% | 12.5% |
| Median age | 36.5 | 40.5 | 39.1 |
| Age 18–24 | 7.6% | 9.3% | 9.2% |
| Age 65 and older | 18.7% | 18.5% | 17.2% |
| Education & Language | |||
| Bachelor's degree or higher (25+) | 27.1% | 33.5% | 35.6% |
| Speaks a non-English language at home | 5.8% | 9.1% | 22.3% |
| Spanish | 2.8% | 5.0% | 13.6% |
| Other Asian & Pacific Island | 1.2% | 1.2% | 1.1% |
| Ancestry | |||
| Largest ancestry | German 43.0% | German 35.8% | German 12.5% |
| 2nd-largest ancestry | Irish 9.9% | Irish 10.4% | English 9.5% |
| 3rd-largest ancestry | Polish 7.0% | Polish 7.6% | Irish 9.4% |
| Religion | |||
| Catholic | 23.2%County context | 21.0% | 18.6% |
| Evangelical Protestant | 25.6%County context | 14.5% | 16.5% |
| Unaffiliated or unclaimed | 40.3%County context | 52.0% | 51.5% |
| Mainline Protestant | 9.7%County context | 8.4% | 5.2% |
ACS values are survey estimates and may include margins of error.
Religion data may be available only at county or larger geographies. Sub-county values are labeled when inherited, modeled, or contextual.
2024 ACS
Race, ethnicity, and ancestry
Click any group to see the ancestries typically reported within it.
German
43.0%
Irish
9.9%
Polish
7.0%
English
6.1%
American
3.5%
French
2.9%
Italian
1.9%
Source · American Community Survey 5-year estimates, 2024 release. Hispanic/Latino is an ethnicity that overlaps the race categories, so these shares can total more than 100%. Ancestry is a self-reported, multiple-response item; ancestry percentages do not sum to the parent race percentage.
2024 ACS
Age distribution by sex
Median age: 36.5 in this county, 39.1 nationally
Male
Age
Female
85+
75–84
65–74
55–64
45–54
35–44
25–34
18–24
5–17
<5
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Median household income
Inflation-adjusted dollars
$60,612
New London$60,612
Wisconsin$77,485
United States$80,734
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Poverty rate
All persons below federal poverty line
21.0%
Child poverty is below the national average.
Children under 189.9%
Working age (18–64)7.4%
Seniors (65+)10.6%
Source · American Community Survey 5-year estimates, 2024 release.
2024 ACS
Language at home
Population aged 5 and older
94.2%
speak English only
Spanish2.8%
Other Asian & Pacific Island1.2%
German or other West Germanic0.6%
Other Indo-European0.3%
Other languages0.2%
French (incl. Cajun & Haitian)0.2%
Russian, Polish, or other Slavic0.2%
Chinese (incl. Mandarin & Cantonese)0.1%
Korean0.1%
Vietnamese0.1%
Tagalog (incl. Filipino)0.1%
Source · ACS 5-year estimates, 2024.
2020 religion census
Religious adherents
Adherents per capita by tradition
Unaffiliated or not counted40.3%
Source · 2020 US Religion Census. The unaffiliated-or-not-counted share is everyone not claimed as an adherent by any reporting body — uncounted congregations as well as the religiously unaffiliated.
New London sits in the Upper Midwest. In 2024 it voted Republican.
Across the recorded series it reached a Democratic high of 21.2 points in 2008 and a Republican high of 28.4 points in 2024. Between 2020 and 2024 the city moved 1.5 points toward the Republican candidate; the 2024 margin was 28.4 points.
A population of 7,726, a 89% non-Hispanic-white share, and a median household income of $60,612 describe the city.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
New London, Wisconsin. Akashic. https://akashic.app/city/5556925/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0
Frequently asked questions
How did New London, Wisconsin vote in 2024?
In 2024, New London, Wisconsin voted Republican by 28.4 points (R+28.4), carried by the Republican candidate. Out of 3,713 votes cast, 1,302 went Democratic and 2,358 went Republican.
What is New London, Wisconsin's political typology?
Akashic places New London, Wisconsin in the "" typology. The typology is a data-driven cluster built from vote share, vote swing, race and ethnicity, income, language spoken at home, religion, and ancestry. Across 5 elections in the dataset, the city has voted Democratic 2 times, Republican 3 times, and other 0 times.
When did New London, Wisconsin last vote Democratic?
The most recent presidential election in which New London, Wisconsin voted Democratic was 2012.
How many people live in New London, Wisconsin?
New London, Wisconsin has a population of 7,726 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in New London, Wisconsin?
Median household income in New London, Wisconsin is $60,612 — below the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of New London, Wisconsin?
Akashic tracks 5 presidential elections in New London, Wisconsin from 2008 to 2024. Of those, 2 went Democratic and 3 went Republican. The city's typology — "" — captures where that record, its demographics, and its recent swing place it among American communities.