HarrisDemocratic41.3%174,549TrumpRepublican57.0%240,642OtherAll other candidates1.7%7,301
R+15.6- Lead
- 66,093
- Total
- 422,492
- vs nation
- R+14.2
Akashicmedia market
Baton Rouge
Office (updates table and map)
President margin by year
Place winner margin
13 counties by 2024 margin · County returns · MIT Election Lab
President results by year
Vote totals, margins, and source status
BidenDemocratic42.9%191,803TrumpRepublican55.3%247,614OtherAll other candidates1.8%8,186
R+12.5- Lead
- 55,811
- Total
- 447,603
- vs nation
- R+16.9
ClintonDemocratic41.3%172,096TrumpRepublican55.0%228,799OtherAll other candidates3.7%15,374
R+13.6- Lead
- 56,703
- Total
- 416,269
- vs nation
- R+15.7
ObamaDemocratic43.1%178,859RomneyRepublican55.3%229,382OtherAll other candidates1.6%6,571
R+12.2- Lead
- 50,523
- Total
- 414,812
- vs nation
- R+16.0
ObamaDemocratic42.6%171,888McCainRepublican56.1%226,512OtherAll other candidates1.4%5,537
R+13.5- Lead
- 54,624
- Total
- 403,937
- vs nation
- R+20.8
KerryDemocratic42.1%155,467BushRepublican56.9%209,905OtherAll other candidates0.9%3,494
R+14.8- Lead
- 54,438
- Total
- 368,866
- vs nation
- R+12.3
GoreDemocratic44.9%149,548BushRepublican52.7%175,383OtherAll other candidates2.4%7,853
R+7.8- Lead
- 25,835
- Total
- 332,784
- vs nation
- R+8.3
ClintonDemocratic51.1%169,388DoleRepublican41.0%135,958OtherAll other candidates7.8%25,919
D+10.1- Lead
- 33,430
- Total
- 331,265
- vs nation
- D+1.6
Key facts
- 2024 presidential margin
- R+15.6MIT Election Lab
- Population
- 943,8682024 5-year
- Population density
- 149 / sq mi2024 5-year · TIGER/Line
- Land area
- 6,334 sq miTIGER/Line
- Median household income
- $68,9982024 5-year
- White (non-Hispanic)
- 53.1%2024 5-year
- Black
- 34.0%2024 5-year
- Hispanic / Latino
- 6.6%2024 5-year
- Peak Democratic margin
- D+75.2 in 1904MIT Election Lab
- Peak Republican margin
- R+30.5 in 1972MIT Election Lab
- Most similar
- New Orleans, LA · twin score 84.2
presidential history
Party record book
Baton Rouge · the strongest Democratic and Republican presidential performances recorded here, measured three ways.
1892–2024 · 34 presidential cycles
Highest vote share
Largest share of the presidential candidate vote cast here.
Democratic
Alton B. Parker1904
87.5%
5,391 votes · D+75.2
Runner-up · Franklin D. Roosevelt, 1932 · 87.2%
Republican
Richard Nixon1972
62.0%
98,867 votes · R+30.5
Runner-up · Ronald Reagan, 1984 · 57.9%
Most votes
Largest number of votes cast for the party’s presidential nominee here.
Democratic
Joe Biden2020
191,803votes
42.9% of the vote · R+12.5
Runner-up · Barack Obama, 2012 · 178,859 votes
Republican
Donald Trump2020
247,614votes
55.3% of the vote · R+12.5
Runner-up · Donald Trump, 2024 · 240,642 votes
Best relative to the U.S.
This Place’s margin against the national margin in the same election — positive when it leaned toward the party more than the country did.
Democratic
Alton B. Parker1904
+94.8pts D vs U.S.
Place D+75.2 · U.S. R+19.7
Runner-up · William J. Bryan, 1908 · +84.1 pts
Republican
Barry Goldwater1964
+33.9pts R vs U.S.
Place R+11.3 · U.S. D+22.6
Runner-up · John McCain, 2008 · +20.8 pts
U.S. House elections · 3 House
Senate and governor results are in the Office selector at the top of this page.
U.S. House
On a multi-state Place, each row sums votes cast in the separate U.S. House races held inside the Place that year. It is a geographic vote total, not one contest or a seat tally.
Some U.S. House rows cover a contest held in only part of this Place — the votes are real, but the total is not place-wide because the rest of the Place had no such race that year.
voter registration
Registered voters
By party of registration, over time
Registered voters
† Some years predate full county coverage; a flagged year sums only the counties reporting it.
| Year | Total registered |
|---|---|
| 2016 (partial) | 17,848 |
| 2018 (partial) | 17,467 |
| 2020 (partial) | 17,823 |
| 2022 (partial) | 17,089 |
| 2024 | 617,610 |
domestic migration
Who moves in and out
Net domestic migration over time
−1,376 net domestic migration · 2025
20112025
Net −40,492 over 2011–2025 · gain loss
| Year | Net domestic migration |
|---|---|
| 2011 | −3,083 |
| 2012 | −1,789 |
| 2013 | +65 |
| 2014 | −1,380 |
| 2015 | −1,860 |
| 2016 | −1,280 |
| 2017 | −8,828 |
| 2018 | −5,357 |
| 2019 | −4,384 |
| 2021 | −720 |
| 2022 | −3,697 |
| 2023 | −4,186 |
| 2024 | −2,617 |
| 2025 | −1,376 |
The Baton Rouge DMA spans East Baton Rouge Parish's urban Democratic lean alongside heavily Republican rural parishes to the north and west, producing some of Louisiana's sharpest intra-market margin swings.
Across the recorded series it reached a Democratic high of 75.2 points in 1904 and a Republican high of 30.5 points in 1972. Between 2020 and 2024 the market moved 3.2 points toward the Republican candidate; the 2024 margin was 15.6 points.
A population of 943,868, a 53% non-Hispanic-white share, and a median household income of $68,998 describe the market. The market's voting pattern over the last decade is most similar to that of New Orleans and Lafayette, LA.
Political twins — media markets
The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
New Orleans
Louisiana
84.2twin score
% BlackFrench ancestry% White≠ elasticity
Lafayette, LA
73.0twin score
elasticityFrench ancestry% Black≠ % Catholic
Lake Charles
Louisiana
66.3twin score
elasticityFrench ancestry% unaffiliated≠ 2024 margin
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Baton Rouge, Louisiana. Akashic. https://akashic.app/dma/716/. Accessed May 20, 2026. License: CC BY 4.0.
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Places within Baton Rouge
Frequently asked questions
How did Baton Rouge, Louisiana vote in 2024?
In 2024, Baton Rouge, Louisiana voted Republican by 15.6 points (R+15.6), carried by the Republican candidate. Out of 422,492 votes cast, 174,549 went Democratic and 240,642 went Republican.
When did Baton Rouge, Louisiana last vote Democratic?
The most recent presidential election in which Baton Rouge, Louisiana voted Democratic was 1996.
How many people live in Baton Rouge, Louisiana?
Baton Rouge, Louisiana has a population of 943,868 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Baton Rouge, Louisiana?
Median household income in Baton Rouge, Louisiana is $68,998 — below the national median of $80,734. The Louisiana state median is $60,756.
What is the political history of Baton Rouge, Louisiana?
Akashic tracks 34 presidential elections in Baton Rouge, Louisiana from 1892 to 2024. Of those, 20 went Democratic and 12 went Republican.