Akashic
1892–2024
Akashic
Myrtle Beach-Florence
presidential margin
2008R+3.92012R+4.62016R+15.92020R+17.92024R+25.9
full record · 1892 → 2024
R+25.9
2024
median income$56,791U.S. $80,734 · SC $69,324
median age43.6U.S. 39.1
poverty rate18.8%U.S. 12.5%
bachelor’s+ (25+)22.4%U.S. 35.6%
non-english7.2%U.S. 22.3%
race · ethnicity · ancestry
English11.5%
American10.4%
Irish7.6%
African American†24.8%
African0.4%
Jamaican0.3%
Lumbee5.1%
Mexican3.3%
Puerto Rican0.7%
Guatemalan0.6%
Filipino0.2%
Asian Indian0.2%
Chinese0.2%
religion
other traditions
Mainline5.9%
Black Protestant5.6%
Other faiths1.0%
Other Christian0.8%
American Community Survey 2024 5-year (income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents, unaffiliated is the unclaimed remainder.

Myrtle Beach-Florence, South Carolina

Akashic
Myrtle Beach-FlorenceTrumpR+25.9
—
2024 presidential margin by county for Myrtle Beach-Florence, SCA map of the constituent counties of Myrtle Beach-Florence, SC, each outlined and filled by its 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic), seated within the faint outlines of the surrounding states.Horry County, SC · R+38.5Marlboro County, SC · D+2.4Florence County, SC · R+8.0Marion County, SC · D+10.5Scotland County, NC · R+6.9Dillon County, SC · R+10.8Robeson County, NC · R+27.6Darlington County, SC · R+13.3
How it voted
Share of the 2024 vote
Donald Trump ✓Republican62.4%246,093
Kamala HarrisDemocratic36.6%144,184
Chase OliverLibertarian1.0%3,945
D+60
R+60
8 counties, each filled by 2024 D-vs-R margin. Hover any county for its result.
County-level results (8 counties) — table
2024 presidential result by county for Myrtle Beach-Florence, SC — winner and D-vs-R margin.
CountyWinnerMargin
Darlington County, SCRepublicanR+13.3
Dillon County, SCRepublicanR+10.8
Florence County, SCRepublicanR+8.0
Horry County, SCRepublicanR+38.5
Marion County, SCDemocraticD+10.5
Marlboro County, SCDemocraticD+2.4
Robeson County, NCRepublicanR+27.6
Scotland County, NCRepublicanR+6.9
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024).
YearWonDemocraticRepublicanOtherMarginTotal
R
36.6%Harris144,184
62.4%Trump246,093
1.0%Oliver3,945
−25.9%
394,222
R
40.6%Biden153,357
58.5%Trump220,884
1.0%Jorgensen3,644
−17.9%
377,885
R
40.7%Clinton126,700
56.5%Trump176,216
2.8%Johnson8,758
−15.9%
311,674
R
47.2%Obama139,470
51.8%Romney153,130
1.0%Johnson3,041
−4.6%
295,641
R
47.5%Obama136,415
51.5%McCain147,738
1.0%Barr2,870
−3.9%
287,023
R
44.9%Kerry104,655
54.0%Bush125,915
1.1%Nader2,496
−9.1%
233,066
R
48.0%Gore97,332
50.4%Bush102,090
1.6%Nader3,315
−2.3%
202,737
D
50.7%Clinton86,399
42.5%Dole72,390
6.8%Perot11,637
+8.2%
170,426
D
47.0%Clinton84,015
40.7%Bush72,708
12.3%Perot21,907
+6.3%
178,630
R
45.6%Dukakis66,521
53.7%Bush78,411
0.7%Paul1,043
−8.1%
145,975
R
42.4%Mondale63,017
57.0%Reagan84,568
0.6%Bergland902
−14.5%
148,487
D
55.7%Carter76,107
42.5%Reagan58,087
1.8%Anderson2,465
+13.2%
136,659
D
65.4%Carter83,729
34.3%Ford43,959
0.3%Anderson345
+31.1%
128,033
R
31.4%McGovern33,783
67.8%Nixon72,954
0.8%Schmitz849
−36.4%
107,586
O
34.2%Humphrey33,599
31.5%Nixon30,963
34.4%Wallace33,787
Wallace +0.2
98,349
D
52.8%Johnson42,492
47.2%Goldwater37,979
0.0%
+5.6%
80,471
D
64.0%Kennedy39,665
36.0%Nixon22,312
0.0%Byrd1
+28.0%
61,978
D
57.9%Stevenson29,802
18.9%Eisenhower9,737
23.2%Andrews11,961
+39.0%
51,500
D
58.2%Stevenson32,657
41.8%Eisenhower23,459
0.0%
+16.4%
56,116
O
45.1%Truman12,894
6.6%Dewey1,883
48.3%Thurmond13,819
Thurmond +3.2
28,596
D
88.0%Roosevelt19,279
8.2%Dewey1,802
3.7%Thomas815
+79.8%
21,896
D
92.9%Roosevelt20,445
7.1%Willkie1,556
0.0%
+85.9%
22,001
D
95.9%Roosevelt25,890
3.9%Landon1,046
0.2%Lemke54
+92.0%
26,990
D
94.6%Roosevelt20,927
4.5%Hoover991
0.9%Thomas196
+90.2%
22,114
D
77.5%Smith12,491
22.5%Hoover3,622
0.0%
+55.0%
16,113
D
94.4%Davis10,982
4.8%Coolidge560
0.7%La Follette87
+89.6%
11,629
D
85.2%Cox15,393
14.8%Harding2,683
0.0%
+70.3%
18,076
D
87.8%Wilson11,906
12.0%Hughes1,626
0.2%Benson31
+75.8%
13,563
D
89.6%Wilson8,808
1.7%Taft163
8.8%Roosevelt861
+87.9%
9,832
D
86.5%Bryan10,322
13.4%Taft1,597
0.1%Debs10
+73.1%
11,929
D
88.0%Parker9,032
11.9%Roosevelt1,223
0.1%Debs6
+76.1%
10,261
D
86.4%Bryan10,065
13.6%McKinley1,578
0.0%Woolley2
+72.9%
11,645
D
75.7%Bryan11,152
23.8%McKinley3,512
0.5%Palmer73
+51.8%
14,737
D
71.2%Cleveland8,472
18.8%Harrison2,240
10.0%Weaver1,195
+52.3%
11,907
presidential history
Presidential margin, 1892–2024
Democratic minus Republican, by election
Presidential margin over timeDemocratic-minus-Republican presidential margin from 1892 to 2024. Most recent: −25.9% in 2024.flipped R · 2000−25.9%DR18922024
Presidential margin over time
YearMargin (D minus R)
1892+52.3%
1896+51.8%
1900+72.9%
1904+76.1%
1908+73.1%
1912+87.9%
1916+75.8%
1920+70.3%
1924+89.6%
1928+55.0%
1932+90.2%
1936+92.0%
1940+85.9%
1944+79.8%
1948+38.5%
1952+16.4%
1956+39.0%
1960+28.0%
1964+5.6%
1968+2.7%
1972−36.4%
1976+31.1%
1980+13.2%
1984−14.5%
1988−8.1%
1992+6.3%
1996+8.2%
2000−2.3%
2004−9.1%
2008−3.9%
2012−4.6%
2016−15.9%
2020−17.9%
2024−25.9%
DemocraticRepublican
voter registration
Registered voters
By party of registration, over time
Voter registration in Myrtle Beach-FlorenceRegistered voters by party of registration, 2008–2012. Latest total 98,511 in 2012.24.6K49.3K73.9K98.5K98.5K20082012
DemocraticRepublicanUnaffiliatedOther parties

† Some years predate full county coverage; a flagged year sums only the counties reporting it.

Voter registration in Myrtle Beach-Florence
YearTotal registeredDemocraticRepublicanUnaffiliatedOther
2008 (partial)89,73765,73111,18812,79622
2012 (partial)98,51168,55512,23317,584139
Source: State election authorities

The Myrtle Beach-Florence market blends a fast-growing retirement and tourism corridor along the Grand Strand with the historically agricultural Pee Dee interior, producing a media audience whose partisan lean and demographics shift sharply between zip codes.

Across the recorded series it reached a Democratic high of 92.0 points in 1936 and a Republican high of 36.4 points in 1972. Between 2020 and 2024 the market moved 8.0 points toward the Republican candidate; the 2024 margin was 25.9 points.

A population of 815,684, a 57% non-Hispanic-white share, and a median household income of $56,791 describe the market. The market's voting pattern over the last decade is most similar to that of Albany, GA and Montgomery-Selma.

Political twins — media markets

The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.

Albany, GA
72.4twin score
median incomecollege share% Asian≠ median age
Montgomery-Selma
Alabama
66.4twin score
median income2000 margin% Catholic≠ 12-yr trend
Meridian
Mississippi
65.3twin score
college sharemedian income% White≠ 2000 margin

Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.

Compare two places, side by side

Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →

Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Myrtle Beach-Florence, South Carolina. Akashic. https://akashic.app/dma/570/. Accessed May 20, 2026. License: CC BY 4.0.
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Places within Myrtle Beach-Florence

counties8
Darlington CountyDillon CountyFlorence CountyHorry CountyMarion CountyMarlboro CountyRobeson CountyScotland County

Frequently asked questions

How did Myrtle Beach-Florence, South Carolina vote in 2024?
In 2024, Myrtle Beach-Florence, South Carolina voted Republican by 25.9 points (R+25.9), carried by the Republican candidate. Out of 394,222 votes cast, 144,184 went Democratic and 246,093 went Republican.
When did Myrtle Beach-Florence, South Carolina last vote Democratic?
The most recent presidential election in which Myrtle Beach-Florence, South Carolina voted Democratic was 1996.
How many people live in Myrtle Beach-Florence, South Carolina?
Myrtle Beach-Florence, South Carolina has a population of 815,684 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Myrtle Beach-Florence, South Carolina?
Median household income in Myrtle Beach-Florence, South Carolina is $56,791 — below the national median of $80,734. The South Carolina state median is $69,324.
What is the political history of Myrtle Beach-Florence, South Carolina?
Akashic tracks 34 presidential elections in Myrtle Beach-Florence, South Carolina from 1892 to 2024. Of those, 22 went Democratic and 10 went Republican.