HarrisDemocratic36.6%144,184TrumpRepublican62.4%246,093OtherAll other candidates1.0%3,945
R+25.9- Lead
- 101,909
- Total
- 394,222
- vs nation
- R+24.4
Akashicmedia market
Myrtle Beach-Florence
Office (updates table and map)
President margin by year
Place winner margin
8 counties by 2024 margin · County returns · MIT Election Lab
President results by year
Vote totals, margins, and source status
BidenDemocratic40.6%153,357TrumpRepublican58.5%220,884OtherAll other candidates1.0%3,644
R+17.9- Lead
- 67,527
- Total
- 377,885
- vs nation
- R+22.3
ClintonDemocratic40.7%126,700TrumpRepublican56.5%176,216OtherAll other candidates2.8%8,758
R+15.9- Lead
- 49,516
- Total
- 311,674
- vs nation
- R+18.0
ObamaDemocratic47.2%139,470RomneyRepublican51.8%153,130OtherAll other candidates1.0%3,041
R+4.6- Lead
- 13,660
- Total
- 295,641
- vs nation
- R+8.5
ObamaDemocratic47.5%136,415McCainRepublican51.5%147,738OtherAll other candidates1.0%2,870
R+3.9- Lead
- 11,323
- Total
- 287,023
- vs nation
- R+11.2
KerryDemocratic44.9%104,655BushRepublican54.0%125,915OtherAll other candidates1.1%2,496
R+9.1- Lead
- 21,260
- Total
- 233,066
- vs nation
- R+6.7
GoreDemocratic48.0%97,332BushRepublican50.4%102,090OtherAll other candidates1.6%3,315
R+2.3- Lead
- 4,758
- Total
- 202,737
- vs nation
- R+2.9
ClintonDemocratic50.7%86,399DoleRepublican42.5%72,390OtherAll other candidates6.8%11,637
D+8.2- Lead
- 14,009
- Total
- 170,426
- vs nation
- R+0.3
Key facts
- 2024 presidential margin
- R+25.9MIT Election Lab
- Population
- 815,6842024 5-year
- Population density
- 159 / sq mi2024 5-year · TIGER/Line
- Land area
- 5,135 sq miTIGER/Line
- Median household income
- $56,7912024 5-year
- White (non-Hispanic)
- 56.9%2024 5-year
- Black
- 25.6%2024 5-year
- Hispanic / Latino
- 6.2%2024 5-year
- Peak Democratic margin
- D+92.0 in 1936MIT Election Lab
- Peak Republican margin
- R+36.4 in 1972MIT Election Lab
- Most similar
- Albany, GA · twin score 72.4
presidential history
Party record book
Myrtle Beach-Florence · the strongest Democratic and Republican presidential performances recorded here, measured three ways.
1892–2024 · 34 presidential cycles
Highest vote share
Largest share of the presidential candidate vote cast here.
Democratic
Franklin D. Roosevelt1936
95.9%
25,890 votes · D+92.0
Runner-up · Franklin D. Roosevelt, 1932 · 94.6%
Republican
Richard Nixon1972
67.8%
72,954 votes · R+36.4
Runner-up · Donald Trump, 2024 · 62.4%
Most votes
Largest number of votes cast for the party’s presidential nominee here.
Democratic
Joe Biden2020
153,357votes
40.6% of the vote · R+17.9
Runner-up · Kamala Harris, 2024 · 144,184 votes
Republican
Donald Trump2024
246,093votes
62.4% of the vote · R+25.9
Runner-up · Donald Trump, 2020 · 220,884 votes
Best relative to the U.S.
This Place’s margin against the national margin in the same election — positive when it leaned toward the party more than the country did.
Democratic
John W. Davis1924
+114.8pts D vs U.S.
Place D+89.6 · U.S. R+25.2
Runner-up · James M. Cox, 1920 · +96.5 pts
Republican
Donald Trump2024
+24.4pts R vs U.S.
Place R+25.9 · U.S. R+1.5
Runner-up · Donald Trump, 2020 · +22.3 pts
U.S. House elections · 3 House
Senate and governor results are in the Office selector at the top of this page.
U.S. House
On a multi-state Place, each row sums votes cast in the separate U.S. House races held inside the Place that year. It is a geographic vote total, not one contest or a seat tally.
voter registration
Registered voters
By party of registration, over time
Party registration · 2012D+57.2
Presidential vote · 2024R+25.9
Myrtle Beach-Florence registers Democratic but votes Republican — a 83-point gap between how voters register and how they vote, the signature of ancestral registration that trails realignment.
DemocraticRepublicanUnaffiliatedOther parties
† Some years predate full county coverage; a flagged year sums only the counties reporting it.
| Year | Total registered | Democratic | Republican | Unaffiliated | Other |
|---|---|---|---|---|---|
| 2008 (partial) | 89,737 | 65,731 | 11,188 | 12,796 | 22 |
| 2012 (partial) | 98,511 | 68,555 | 12,233 | 17,584 | 139 |
domestic migration
Who moves in and out
Net domestic migration over time
+14,231 net domestic migration · 2025
20112025
Net +139,260 over 2011–2025 · gain loss
| Year | Net domestic migration |
|---|---|
| 2011 | +3,331 |
| 2012 | +3,291 |
| 2013 | +4,780 |
| 2014 | +6,654 |
| 2015 | +8,102 |
| 2016 | +8,766 |
| 2017 | +8,956 |
| 2018 | +9,157 |
| 2019 | +7,784 |
| 2021 | +14,845 |
| 2022 | +17,937 |
| 2023 | +16,321 |
| 2024 | +15,105 |
| 2025 | +14,231 |
The Myrtle Beach-Florence market blends a fast-growing retirement and tourism corridor along the Grand Strand with the historically agricultural Pee Dee interior, producing a media audience whose partisan lean and demographics shift sharply between zip codes.
Across the recorded series it reached a Democratic high of 92.0 points in 1936 and a Republican high of 36.4 points in 1972. Between 2020 and 2024 the market moved 8.0 points toward the Republican candidate; the 2024 margin was 25.9 points.
A population of 815,684, a 57% non-Hispanic-white share, and a median household income of $56,791 describe the market. The market's voting pattern over the last decade is most similar to that of Albany, GA and Montgomery-Selma.
Political twins — media markets
The media markets whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Albany, GA
72.4twin score
median incomecollege share% Asian≠ median age
Montgomery-Selma
Alabama
66.4twin score
median income2000 margin% Catholic≠ 12-yr trend
Meridian
Mississippi
65.3twin score
college sharemedian income% White≠ 2000 margin
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Myrtle Beach-Florence, South Carolina. Akashic. https://akashic.app/dma/570/. Accessed May 20, 2026. License: CC BY 4.0.
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Frequently asked questions
How did Myrtle Beach-Florence, South Carolina vote in 2024?
In 2024, Myrtle Beach-Florence, South Carolina voted Republican by 25.9 points (R+25.9), carried by the Republican candidate. Out of 394,222 votes cast, 144,184 went Democratic and 246,093 went Republican.
When did Myrtle Beach-Florence, South Carolina last vote Democratic?
The most recent presidential election in which Myrtle Beach-Florence, South Carolina voted Democratic was 1996.
How many people live in Myrtle Beach-Florence, South Carolina?
Myrtle Beach-Florence, South Carolina has a population of 815,684 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Myrtle Beach-Florence, South Carolina?
Median household income in Myrtle Beach-Florence, South Carolina is $56,791 — below the national median of $80,734. The South Carolina state median is $69,324.
What is the political history of Myrtle Beach-Florence, South Carolina?
Akashic tracks 34 presidential elections in Myrtle Beach-Florence, South Carolina from 1892 to 2024. Of those, 22 went Democratic and 10 went Republican.