akashic
1876–2024
White Rock·New Mexico

White Rock moved 8.3 points toward the Democratic candidate between 2020 and 2024.

20082024·5 elections
NM
White Rock
HarrisD+21.9
How it voted
Share of the 2024 vote
Kamala HarrisDemocratic59.3%2,391
Donald TrumpRepublican37.4%1,508
OtherAll other candidates3.3%131
D+60
R+60
1 counties, each filled by 2024 D-vs-R margin.
presidential history
Presidential margin, 2008–2024
Democratic minus Republican, by election
Presidential margin over timeDemocratic-minus-Republican presidential margin from 2008 to 2024. Most recent: +21.9% in 2024.flipped D · 2016+21.9%DR20082024
Presidential margin over time
YearMargin (D minus R)
2008+6.9%
2012−9.4%
2016+7.4%
2020+13.6%
2024+21.9%
DemocraticRepublican
Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024).
YearWonDemocraticRepublicanOtherMarginTotal
D
59.3%Harris2,391
37.4%Trump1,508
3.3%
+21.9%
4,030
D
54.6%Biden2,208
41.1%Trump1,660
4.3%incl. Jorgensen
+13.6%
4,041
D
43.8%Clinton1,622
36.4%Trump1,347
19.8%incl. Johnson
+7.4%
3,702
R
45.3%Obama1,581
54.7%Romney1,910
0.0%
−9.4%
3,491
D
52.6%Obama1,826
45.7%McCain1,588
1.7%
+6.9%
3,474

Demographics

Demographic profile

Demographic Profile

Key indicators compared across containing geographies

Demographic Profile. Key indicators compared across containing geographies. ACS values are survey estimates and may include margins of error. Religion data may be available only at county or larger geographies. Sub-county values are labeled when inherited, modeled, or contextual.
IndicatorWhite RockCityNew MexicoStateUnited StatesNation
Race & Ethnicity
White78.2%47.8%61.0%
Black0.3%2.1%12.2%
Asian2.2%1.7%6.0%
Two or more races15.7%25.8%12.6%
Other race3.6%22.6%8.2%
Hispanic or Latino16.9%48.4%19.3%
Income & Age
Median household income$156,639$64,059$84,427
Poverty rate2.5%17.9%12.5%
Median age41.839.739.1
Age 18–245.7%9.4%9.2%
Age 65 and older18.3%19.2%17.2%
Education & Language
Bachelor's degree or higher (25+)69.7%30.6%35.6%
Speaks a non-English language at home14.6%31.4%22.3%
Spanish5.9%24.5%13.6%
Chinese (incl. Mandarin & Cantonese)2.8%0.2%1.1%
Other Indo-European1.4%0.5%2.0%
Ancestry
Largest ancestryEnglish 22.5%Mexican 32.4%German 12.5%
2nd-largest ancestryGerman 18.4%German 8.7%Mexican 11.3%
3rd-largest ancestryIrish 12.1%English 8.5%English 9.5%
Religion
Catholic21.4%County context29.9%18.6%
Evangelical Protestant10.6%County context12.9%16.5%
Unaffiliated or unclaimed45.2%County context47.5%51.5%
Mainline Protestant12.9%County context2.3%5.2%
Latter-day Saints6.9%County context3.3%2.0%

ACS values are survey estimates and may include margins of error.

Religion data may be available only at county or larger geographies. Sub-county values are labeled when inherited, modeled, or contextual.

2024 ACS
Race, ethnicity, and ancestry
Click any group to see the origins and ancestries reported within it.
Reported ancestry · ACS B04006
English
22.5%
German
18.4%
Irish
12.1%
American
4.2%
Italian
4.1%
Scottish
3.3%
French
2.8%
Polish
2.6%
Specific origin · ACS B03001
Mexican
8.0%
Spanish
3.0%
Spaniard
2.5%
Dominican
0.7%
Puerto Rican
0.6%
Nicaraguan
0.5%
Peruvian
0.3%
Cuban
0.2%
The ACS does not publish subgroup detail for people reporting two or more races.
Tribal grouping · detailed group · ACS B02020 · B02016
American Indian, Alaska Native, Native Hawaiian, Pacific Islander, and other single-race responses combined.
Navajo
0.4%
Chickasaw
0.4%
Detailed group · ACS B02015
Chinese
2.1%
Asian Indian
0.6%
Korean
0.5%
Filipino
0.3%
Vietnamese
0.3%
Japanese
0.2%
Bangladeshi
0.2%
Nepalese
0.2%
Below 1% of the population here; subgroup estimates are within the survey's margin of error.
Source · American Community Survey 5-year estimates, 2024 release. Race shares: B02001 · B03003. Subgroup detail: B03001 (Hispanic or Latino specific origin), B02015 (Asian groups), B02020 · B02016 (American Indian/Alaska Native tribes and Pacific Islander groups), B04006 (reported ancestry). Hispanic/Latino is an ethnicity that overlaps the race categories, so group shares can total more than 100%. All subgroup rows are shares of total population; ancestry is self-reported and multiple-response, so rows do not sum to the parent group's share.
2024 ACS
Language at home
Population aged 5 and older
85.4%
speak English only
Spanish5.9%
Chinese (incl. Mandarin & Cantonese)2.8%
Other Indo-European1.4%
French (incl. Cajun & Haitian)0.8%
Russian, Polish, or other Slavic0.8%
Other Asian & Pacific Island0.8%
German or other West Germanic0.7%
Korean0.6%
Other languages0.4%
Vietnamese0.3%
Tagalog (incl. Filipino)0.3%
Source · ACS 5-year estimates, 2024.
2020 religion census
Religious adherents
Adherents per capita by tradition
Catholic
21.4%
Mainline Protestant
12.9%
Evangelical Protestant
10.6%
Latter-day Saints
6.9%
Other faiths
2.0%
Other Christian
0.6%
Orthodox Christian
0.4%
Unaffiliated or not counted45.2%
Source · 2020 US Religion Census. The unaffiliated-or-not-counted share is everyone not claimed as an adherent by any reporting body — uncounted congregations as well as the religiously unaffiliated.

White Rock sits in the desert Southwest. In 2024 it voted Democratic.

Across the recorded series it reached a Democratic high of 21.9 points in 2024 and a Republican high of 9.4 points in 2012. Between 2020 and 2024 the city moved 8.3 points toward the Democratic candidate; the 2024 margin was 21.9 points.

A population of 5,716, a 78% non-Hispanic-white share, and a median household income of $156,639 describe the city.

Compare two places, side by side

Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →

Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
White Rock, New Mexico. Akashic. https://akashic.app/city/3584740/. Accessed May 20, 2026. License: CC BY 4.0.
License: CC BY 4.0

Frequently asked questions

How did White Rock, New Mexico vote in 2024?
In 2024, White Rock, New Mexico voted Democratic by 21.9 points (D+21.9), carried by the Democratic candidate. Out of 4,030 votes cast, 2,391 went Democratic and 1,508 went Republican.
What is White Rock, New Mexico's political typology?
Akashic places White Rock, New Mexico in the "" typology. The typology is a data-driven cluster built from vote share, vote swing, race and ethnicity, income, language spoken at home, religion, and ancestry. Across 5 elections in the dataset, the city has voted Democratic 4 times, Republican 1 times, and other 0 times.
When did White Rock, New Mexico last vote Republican?
The most recent presidential election in which White Rock, New Mexico voted Republican was 2012.
How many people live in White Rock, New Mexico?
White Rock, New Mexico has a population of 5,716 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in White Rock, New Mexico?
Median household income in White Rock, New Mexico is $156,639 — above the national median of $80,734. The New Mexico state median is $64,059.
What is the political history of White Rock, New Mexico?
Akashic tracks 5 presidential elections in White Rock, New Mexico from 2008 to 2024. Of those, 4 went Democratic and 1 went Republican. The city's typology — "" — captures where that record, its demographics, and its recent swing place it among American communities.