HarrisDemocratic39.3%16,599TrumpRepublican59.2%24,997KennedyNonpartisan0.6%238
R+19.9- Lead
- 8,398
- Total
- 42,216
- vs nation
- R+18.4
Akashicmetro area
Wisconsin Rapids-Marshfield, WI
Office (updates table and map)
President margin by year
Place winner margin
1 counties by 2024 margin · County returns · MIT Election Lab
President results by year
Vote totals, margins, and source status
BidenDemocratic39.6%16,365TrumpRepublican58.9%24,308OtherAll other candidates1.5%625
R+19.2- Lead
- 7,943
- Total
- 41,298
- vs nation
- R+23.7
ClintonDemocratic37.6%14,225TrumpRepublican56.8%21,498OtherAll other candidates5.5%2,095
R+19.2- Lead
- 7,273
- Total
- 37,818
- vs nation
- R+21.3
ObamaDemocratic47.8%18,581RomneyRepublican50.7%19,704OtherAll other candidates1.6%615
R+2.9- Lead
- 1,123
- Total
- 38,900
- vs nation
- R+6.7
ObamaDemocratic55.6%21,710McCainRepublican42.5%16,581OtherAll other candidates1.9%761
D+13.1- Lead
- 5,129
- Total
- 39,052
- vs nation
- D+5.9
KerryDemocratic47.3%18,950BushRepublican51.4%20,592OtherAll other candidates1.3%529
R+4.1- Lead
- 1,642
- Total
- 40,071
- vs nation
- R+1.6
GoreDemocratic44.6%15,936BushRepublican49.8%17,803OtherAll other candidates5.7%2,022
R+5.2- Lead
- 1,867
- Total
- 35,761
- vs nation
- R+5.7
ClintonDemocratic45.1%14,650DoleRepublican39.0%12,666OtherAll other candidates16.0%5,184
D+6.1- Lead
- 1,984
- Total
- 32,500
- vs nation
- R+2.4
Key facts
- 2024 presidential margin
- R+19.9MIT Election Lab
- Population
- 74,0042024 5-year
- Population density
- 93 / sq mi2024 5-year · TIGER/Line
- Land area
- 793 sq miTIGER/Line
- Median household income
- $67,9892024 5-year
- White (non-Hispanic)
- 90.2%2024 5-year
- Black
- 0.6%2024 5-year
- Hispanic / Latino
- 3.7%2024 5-year
- Peak Democratic margin
- D+37.6 in 1932MIT Election Lab
- Peak Republican margin
- R+59.8 in 1920MIT Election Lab
- Most similar
- Manitowoc, WI · twin score 89.9
presidential history
Party record book
Wisconsin Rapids-Marshfield, WI · the strongest Democratic and Republican presidential performances recorded here, measured three ways.
1892–2024 · 34 presidential cycles
Highest vote share
Largest share of the presidential candidate vote cast here.
Democratic
Franklin D. Roosevelt1932
67.7%
9,215 votes · D+37.6
Runner-up · Lyndon B. Johnson, 1964 · 64.6%
Republican
Warren G. Harding1920
70.6%
6,863 votes · R+59.8
Runner-up · Dwight D. Eisenhower, 1956 · 69.9%
Most votes
Largest number of votes cast for the party’s presidential nominee here.
Democratic
Barack Obama2008
21,710votes
55.6% of the vote · D+13.1
Runner-up · John Kerry, 2004 · 18,950 votes
Republican
Donald Trump2024
24,997votes
59.2% of the vote · R+19.9
Runner-up · Donald Trump, 2020 · 24,308 votes
Best relative to the U.S.
This Place’s margin against the national margin in the same election — positive when it leaned toward the party more than the country did.
Democratic
Franklin D. Roosevelt1932
+19.8pts D vs U.S.
Place D+37.6 · U.S. D+17.8
Runner-up · Al Smith, 1928 · +13.7 pts
Republican
Warren G. Harding1920
+33.6pts R vs U.S.
Place R+59.8 · U.S. R+26.2
Runner-up · Dwight D. Eisenhower, 1952 · +25.1 pts
U.S. House elections · 3 House
Senate and governor results are in the Office selector at the top of this page.
U.S. House
Each row shows U.S. House votes counted inside this Place. “Vote lead” is the local lead here, not necessarily the winner of the full contest.
domestic migration
Who moves in and out
Net domestic migration over time
−152 net domestic migration · 2025
20112025
Net −2,064 over 2011–2025 · gain loss
| Year | Net domestic migration |
|---|---|
| 2011 | −295 |
| 2012 | −419 |
| 2013 | −508 |
| 2014 | −447 |
| 2015 | −217 |
| 2016 | −183 |
| 2017 | −189 |
| 2018 | −146 |
| 2019 | −42 |
| 2021 | +70 |
| 2022 | +122 |
| 2023 | +377 |
| 2024 | −35 |
| 2025 | −152 |
The Wisconsin Rapids-Marshfield metro sits in Wood County, a former paper-industry stronghold where presidential margins have swung sharply over the past two decades, reflecting broader rural realignment across the upper Midwest.
Across the recorded series it reached a Democratic high of 37.6 points in 1932 and a Republican high of 59.8 points in 1920. Between 2020 and 2024 the metro moved 0.7 points toward the Republican candidate; the 2024 margin was 19.9 points.
A population of 74,004, a 90% non-Hispanic-white share, and a median household income of $67,989 describe the metro. The metro's voting pattern over the last decade is most similar to that of Manitowoc, WI and Wausau, WI.
Political twins — metros
The metros whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.
Manitowoc, WI
89.9twin score
German ancestry2004–2008 trajectoryPolish ancestry
Wausau, WI
89.6twin score
elasticityPolish ancestry2008 margin≠ % Asian
Shawano, WI
88.3twin score
elasticity2008 marginPolish ancestry
Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.
Compare two places, side by side
Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →
Cite this page
All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Wisconsin Rapids-Marshfield, WI. Akashic. https://akashic.app/cbsa/49220/. Accessed May 20, 2026. License: CC BY 4.0.
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Frequently asked questions
How did Wisconsin Rapids-Marshfield, WI vote in 2024?
In 2024, Wisconsin Rapids-Marshfield, WI voted Republican by 19.9 points (R+19.9), carried by the Republican candidate. Out of 42,216 votes cast, 16,599 went Democratic and 24,997 went Republican.
When did Wisconsin Rapids-Marshfield, WI last vote Democratic?
The most recent presidential election in which Wisconsin Rapids-Marshfield, WI voted Democratic was 2008.
How many people live in Wisconsin Rapids-Marshfield, WI?
Wisconsin Rapids-Marshfield, WI has a population of 74,004 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Wisconsin Rapids-Marshfield, WI?
Median household income in Wisconsin Rapids-Marshfield, WI is $67,989 — below the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of Wisconsin Rapids-Marshfield, WI?
Akashic tracks 34 presidential elections in Wisconsin Rapids-Marshfield, WI from 1892 to 2024. Of those, 7 went Democratic and 26 went Republican.