Akashic
1892–2024
Akashic
Wisconsin Rapids-Marshfield, WI
presidential margin
2008D+13.12012R+2.92016R+19.22020R+19.22024R+19.9
full record · 1892 → 2024
R+19.9
2024
median income$67,989U.S. $80,734 · WI $77,485
median age43.8U.S. 39.1 · WI 40.5
poverty rate10.8%U.S. 12.5% · WI 10.6%
bachelor’s+ (25+)21.4%U.S. 35.6% · WI 33.5%
non-english3.8%U.S. 22.3% · WI 9.1%
race · ethnicity · ancestry
German44.8%
Polish10.3%
Irish9.1%
Mexican2.8%
Puerto Rican0.2%
Nicaraguan0.2%
Hmong0.6%
Asian Indian0.2%
Chinese0.2%
religion
other traditions
Mainline6.0%
Latter-day Saints1.1%
Other Christian0.4%
American Community Survey 2024 5-year (income, age, poverty, education, language, race, ancestry) · presidential returns from MIT Election Lab through 2024 · 2020 U.S. Religion Census (ASARB) — congregational adherents, unaffiliated is the unclaimed remainder.

Wisconsin Rapids-Marshfield, WI, Wisconsin

Akashic
Wisconsin Rapids-Marshfield, WITrumpR+19.9
—
2024 presidential margin by county for Wisconsin Rapids-Marshfield, WI, WIA map of the single county of Wisconsin Rapids-Marshfield, WI, WI, outlined and filled by its 2024 presidential margin from deep red (Republican) through neutral to deep blue (Democratic), seated within the faint outlines of the surrounding states.Wood County, WI · R+19.9
How it voted
Share of the 2024 vote
Donald Trump ✓Republican59.2%24,997
Kamala HarrisDemocratic39.3%16,599
Robert F. Kennedy Jr.No1.5%620
D+60
R+60
A single county, filled by its 2024 D-vs-R margin. Hover it for the full result.
County-level results (1 county) — table
2024 presidential result by county for Wisconsin Rapids-Marshfield, WI, WI — winner and D-vs-R margin.
CountyWinnerMargin
Wood County, WIRepublicanR+19.9
34 presidential elections
Third column names the leading third-party or independent finisher. Source · MIT Election Lab · ICPSR · VEST (precinct-level 2024).
YearWonDemocraticRepublicanOtherMarginTotal
R
39.3%Harris16,599
59.2%Trump24,997
1.5%Kennedy620
−19.9%
42,216
R
39.6%Biden16,365
58.9%Trump24,308
1.5%Jorgensen625
−19.2%
41,298
R
37.6%Clinton14,225
56.8%Trump21,498
5.5%Johnson2,095
−19.2%
37,818
R
47.8%Obama18,581
50.7%Romney19,704
1.6%Scattering615
−2.9%
38,900
D
55.6%Obama21,710
42.5%McCain16,581
1.9%Nader761
+13.1%
39,052
R
47.3%Kerry18,950
51.4%Bush20,592
1.3%Nader529
−4.1%
40,071
R
44.6%Gore15,936
49.8%Bush17,803
5.7%Nader2,022
−5.2%
35,761
D
45.1%Clinton14,650
39.0%Dole12,666
16.0%Perot5,184
+6.1%
32,500
R
36.2%Clinton13,208
38.0%Bush13,843
25.8%Perot9,385
−1.7%
36,436
R
48.9%Dukakis16,074
50.4%Bush16,549
0.7%Scattering225
−1.4%
32,848
R
36.9%Mondale12,118
62.4%Reagan20,525
0.7%Bergland239
−25.6%
32,882
R
40.0%Carter13,804
52.2%Reagan17,987
7.8%Anderson2,676
−12.1%
34,467
R
47.6%Carter14,728
50.0%Ford15,479
2.4%McCarthy750
−2.4%
30,957
R
38.6%McGovern10,415
54.9%Nixon14,806
6.5%Schmitz1,759
−16.3%
26,980
R
44.7%Humphrey10,921
48.3%Nixon11,795
7.0%Wallace1,711
−3.6%
24,427
D
64.6%Johnson15,378
35.3%Goldwater8,388
0.1%Hass21
+29.4%
23,787
R
42.0%Kennedy10,483
57.8%Nixon14,414
0.1%Byrd33
−15.8%
24,930
R
29.7%Stevenson6,412
69.9%Eisenhower15,091
0.4%Andrews80
−40.2%
21,583
R
31.8%Stevenson6,914
67.6%Eisenhower14,707
0.6%Hallinan128
−35.8%
21,749
R
49.2%Truman7,999
49.7%Dewey8,073
1.1%Thurmond175
−0.5%
16,247
R
41.5%Roosevelt6,861
57.9%Dewey9,569
0.5%Thomas90
−16.4%
16,520
R
46.6%Roosevelt8,574
52.5%Willkie9,654
0.9%Thomas174
−5.9%
18,402
D
62.6%Roosevelt9,982
30.7%Landon4,902
6.7%Lemke1,069
+31.8%
15,953
D
67.7%Roosevelt9,215
30.1%Hoover4,100
2.2%Thomas306
+37.6%
13,621
R
47.5%Smith6,167
51.2%Hoover6,655
1.3%Thomas166
−3.8%
12,988
O
4.8%Davis548
30.3%Coolidge3,469
64.9%La Follette7,425
La Follette +34.6
11,442
R
10.8%Cox1,051
70.6%Harding6,863
18.6%Debs1,807
−59.8%
9,721
R
44.8%Wilson2,625
50.4%Hughes2,954
4.9%Benson286
−5.6%
5,865
D
47.3%Wilson2,523
32.6%Taft1,742
20.1%Roosevelt1,071
+14.6%
5,336
R
42.2%Bryan2,498
50.9%Taft3,013
6.9%Debs406
−8.7%
5,917
R
28.0%Parker1,673
67.0%Roosevelt4,002
5.0%Debs296
−39.0%
5,971
R
36.6%Bryan1,878
61.1%McKinley3,135
2.3%Woolley118
−24.5%
5,131
R
39.0%Bryan1,877
59.0%McKinley2,839
2.0%Palmer97
−20.0%
4,813
D
54.3%Cleveland2,220
43.5%Harrison1,779
2.2%Weaver90
+10.8%
4,089
presidential history
Presidential margin, 1892–2024
Democratic minus Republican, by election
Presidential margin over timeDemocratic-minus-Republican presidential margin from 1892 to 2024. Most recent: −19.9% in 2024.flipped R · 2012−19.9%DR18922024
Presidential margin over time
YearMargin (D minus R)
1892+10.8%
1896−20.0%
1900−24.5%
1904−39.0%
1908−8.7%
1912+14.6%
1916−5.6%
1920−59.8%
1924−25.5%
1928−3.8%
1932+37.6%
1936+31.8%
1940−5.9%
1944−16.4%
1948−0.5%
1952−35.8%
1956−40.2%
1960−15.8%
1964+29.4%
1968−3.6%
1972−16.3%
1976−2.4%
1980−12.1%
1984−25.6%
1988−1.4%
1992−1.7%
1996+6.1%
2000−5.2%
2004−4.1%
2008+13.1%
2012−2.9%
2016−19.2%
2020−19.2%
2024−19.9%
DemocraticRepublican

The Wisconsin Rapids-Marshfield metro sits in Wood County, a former paper-industry stronghold where presidential margins have swung sharply over the past two decades, reflecting broader rural realignment across the upper Midwest.

Across the recorded series it reached a Democratic high of 37.6 points in 1932 and a Republican high of 59.8 points in 1920. Between 2020 and 2024 the metro moved 0.7 points toward the Republican candidate; the 2024 margin was 19.9 points.

A population of 74,004, a 90% non-Hispanic-white share, and a median household income of $67,989 describe the metro. The metro's voting pattern over the last decade is most similar to that of Manitowoc, WI and Wausau, WI.

Political twins — metros

The metros whose fingerprint — 2000–2024 trajectory, demographics, ancestry, religion — sits closest to this one, and why.

Manitowoc, WI
89.9twin score
German ancestry2004–2008 trajectoryPolish ancestry
Wausau, WI
89.6twin score
elasticityPolish ancestry2008 margin≠ % Asian
Shawano, WI
88.3twin score
elasticity2008 marginPolish ancestry

Twin score (0–100) = weighted cosine between tier-standardized fingerprints: presidential margins 2000–2024 with 12-yr trend and elasticity, ACS income, age, education, population and race, top reported ancestries, and religious adherence — chips name the closest-shared dimensions and the widest gap. Re-weight the groups in the twins explorer.

Compare two places, side by side

Twelve curated comparisons line up election history, demographics, and the divergence story for two places at a glance. Browse all comparisons →

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All citations released under CC BY 4.0. Attribution: Akashic Intelligence.
Wisconsin Rapids-Marshfield, WI. Akashic. https://akashic.app/cbsa/49220/. Accessed May 20, 2026. License: CC BY 4.0.
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Places within Wisconsin Rapids-Marshfield, WI

counties1
Wood County

Frequently asked questions

How did Wisconsin Rapids-Marshfield, WI vote in 2024?
In 2024, Wisconsin Rapids-Marshfield, WI voted Republican by 19.9 points (R+19.9), carried by the Republican candidate. Out of 42,216 votes cast, 16,599 went Democratic and 24,997 went Republican.
When did Wisconsin Rapids-Marshfield, WI last vote Democratic?
The most recent presidential election in which Wisconsin Rapids-Marshfield, WI voted Democratic was 2008.
How many people live in Wisconsin Rapids-Marshfield, WI?
Wisconsin Rapids-Marshfield, WI has a population of 74,004 according to the 2024 American Community Survey 5-year estimates from the US Census Bureau.
What is the median household income in Wisconsin Rapids-Marshfield, WI?
Median household income in Wisconsin Rapids-Marshfield, WI is $67,989 — below the national median of $80,734. The Wisconsin state median is $77,485.
What is the political history of Wisconsin Rapids-Marshfield, WI?
Akashic tracks 34 presidential elections in Wisconsin Rapids-Marshfield, WI from 1892 to 2024. Of those, 7 went Democratic and 26 went Republican.