Skip to main content
Amarillo

Amarillo

Latest: 2024↓ R+2.7 vs 2020

Safe Republican — 544K residents — 34 counties

Ask HistorianOpen in ExploreCompareShare image
Race & ancestry
Group%
▶White (Non-Hispanic)(13)
51.1%
▶Hispanic / Latino(17)
38.3%
▶Black / African American(12)
5.0%
▶Asian(6)
2.0%
▶Middle Eastern / North African(8)
0.3%
▶Native American / Alaska Native(7)
1.1%
▶Native Hawaiian / Pacific Islander(5)
0.1%
Multiracial / Other
2.4%
View full demographics →
Religious adherence
Tradition% Pop% Adherents
Evangelical Protestant40.8%64.6%
Catholic13.3%21.0%
Mainline Protestant5.3%8.4%
Other3.1%4.8%
LDS (Mormon)1.5%2.4%
Black Protestant0.6%0.9%
Orthodox Christian0.2%0.3%
Non-religious36.8%—
View full religion →
Presidential results
YearResult
2024Trump+60.3
2020Trump+57.7
2016Trump+59.8
2012Romney+59.8
2008McCain+55.2
2004Bush+60.0
2000Bush+54.4
1996Dole+34.4
1992Bush+27.0
View full election history →
Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.
8 visible matches
Constituent Geography

Counties in Amarillo

2024 presidential results across the counties that make up this geography.
Sort:
CountyPop.MarginDemRepTotal
Randall146K
R+60.4
12,93553,31466,901
Potter116K
R+44.4
8,74823,00732,121
Curry48K
R+42.6
4,23010,71415,223
Moore21K
R+67.1
8604,4585,362
Gray21K
R+77.1
8456,6917,580
Texas21K
R+67.7
7934,3195,206
Hutchinson20K
R+77.2
9137,2738,244
Roosevelt19K
R+43.2
1,8204,6876,639
Deaf Smith18K
R+51.7
1,0193,2334,286
Ochiltree10K
R+81.5
2692,7233,010
Parmer10K
R+70.1
3682,1232,504
Quay9K
R+40.9
1,0552,5703,704
Castro7K
R+58.1
4181,5942,023
Dallam7K
R+78.3
1521,2851,447
Swisher7K
R+63.4
4031,8402,265
Childress7K
R+76.1
2631,9912,272
Carson6K
R+81.1
2902,8663,177
Hartley5K
R+83.3
1631,8432,016
Hansford5K
R+84.8
1461,8421,999
Beaver5K
R+83.8
1581,9382,124
Wheeler5K
R+84.6
1692,0932,274
Union4K
R+52.2
3781,2471,665
Donley3K
R+78.2
1741,5121,712
Hemphill3K
R+75.8
1901,4121,612
Lipscomb3K
R+79.6
1231,1251,259
Hall3K
R+73.4
1499921,149
Collingsworth3K
R+77.5
1351,0661,201
Sherman2K
R+88.1
48817873
Oldham2K
R+84.3
74895974
Cimarron2K
R+84.9
66860935
Armstrong2K
R+85.8
771,0291,109
Cottle1K
R+72.5
89565657
Briscoe1K
R+79.7
72666745
Roberts832
R+92.1
20547572
34 countiesTotal votes: 194,840
Historian Query

Ask the Historian

Explore Amarillo's political evolution with the Historian
Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.
AmarilloCensus ACS 2024Ancestry detail available
Census race profile
Major Census race and ethnicity groups shown as a share of total population.
Expand rows for ancestry detail
White (Non-Hispanic) 51.1%Hispanic 38.3%Black 5.0%Multiracial 2.4%Asian 2.0%Native American 1.1%
GroupAmarilloNational
▶White (Non-Hispanic)(13)
51.1%57.4%
▶Hispanic / Latino(17)
38.3%19.3%
▶Black / African American(12)
5.0%12.2%
Multiracial / Other
2.4%4.0%
▶Asian(6)
2.0%6.0%
▶Native American / Alaska Native(7)
1.1%0.9%
▶Middle Eastern / North African(8)
0.3%0.9%
▶Native Hawaiian / Pacific Islander(5)
0.1%0.2%
Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:
63.2%(343.5K people)
U.S. Religion Census 2020
Browse all religions
Tradition% Pop% AdherentsUS PopUS Adherents
Evangelical Protestant
40.8%64.6%——
Catholic
13.3%21.0%——
Mainline Protestant
5.3%8.4%——
Other
3.1%4.8%——
LDS (Mormon)
1.5%2.4%——
Black Protestant
0.6%0.9%——
Orthodox Christian
0.2%0.3%——
Non-religiousPopulation
36.8%———
Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Amarillo media market? 543,790 residents across 34 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.
Amarillo vs National544K residents
Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population
Local vs state vs U.S.
544K
local
544KNational 334.9M
Share of U.S. population
Local vs state vs U.S.
0.16%
local
0.16%National 100%
Voting-age population
Local vs state vs U.S.
70.6%
local
70.6%National 75.7%
Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income
Local vs state vs U.S.
$65,402
local
$65,402National $83,960
Poverty rate
Local vs state vs U.S.
15.7%
local
15.7%National 12.5%
College degree
Local vs state vs U.S.
23.0%
local
23.0%National 35.6%
Homeownership
Local vs state vs U.S.
66.6%
local
66.6%National 65.2%
Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age
Local vs state vs U.S.
35.8 yrs
local
35.8 yrsNational 39.1 yrs
Age 18–29
Local vs state vs U.S.
16.5%
local
16.5%National 15.7%
Age 65+
Local vs state vs U.S.
15.5%
local
15.5%National 17.0%
Foreign born
Local vs state vs U.S.
11.5%
local
11.5%National 14.1%
Non-English at home
Local vs state vs U.S.
26.5%
local
26.5%National 22.2%
English only
Local vs state vs U.S.
73.5%
local
73.5%National 77.8%
Upgrade Path

Unlock Media Market Analytics

Advance from the public dossier into precinct-level, insight-rich district intelligence.
Target plan Pro$33/mo
Precinct data, Smart Insights, full history, and export controls tailored to place pages.
Precinct-Level Data
See results for every neighborhood and voting precinct
Smart Insights
Automated highlights from recent election patterns
Full Historical Access
165 years of election data at every level of geography
CSV Exports
Download any table or chart as a CSV file
Upgrade to Pro$33/mo