How did the Wilkes Barre-Scranton-Hztn media market vote in the 2024 presidential election?

The Wilkes Barre-Scranton-Hztn DMA leaned Republican in 2024 with a margin of R+24.5 percentage points, aggregated across 17 constituent counties.

What is the population of the Wilkes Barre-Scranton-Hztn media market?

The Wilkes Barre-Scranton-Hztn designated market area has a population of approximately 1,508,906 across 17 counties according to Census data.

How many counties are in the Wilkes Barre-Scranton-Hztn media market?

The Wilkes Barre-Scranton-Hztn DMA comprises 17 counties.

Wilkes Barre-Scranton-Hztn

Latest: 2024↓ R+3.6 vs 2020

Safe Republican — shifted 3.6pp toward Republicans in 2024 — 1.5M residents — 17 counties

Ask Historian Open in Explore Compare Share image

Race & ancestry

Group	%
▶White (Non-Hispanic)(13)	81.4%
▶Hispanic / Latino(19)	9.5%
▶Black / African American(14)	4.4%
▶Asian(6)	1.4%
▶Middle Eastern / North African(9)	0.4%
▶Native American / Alaska Native(1)	0.1%
Multiracial / Other	3.0%

View full demographics →

Religious adherence

Tradition	% Pop	% Adherents
Catholic	23.2%	50.7%
Mainline Protestant	11.5%	25.2%
Evangelical Protestant	8.0%	17.5%
Other	2.6%	5.6%
LDS (Mormon)	0.6%	1.2%
Orthodox Christian	0.2%	0.5%
Black Protestant	0.2%	0.4%
Non-religious	54.2%	—

View full religion →

Presidential results

Year	Result
2024	Trump+24.5
2020	Trump+20.9
2016	Trump+24.4
2012	Romney+3.7
2008	Obama+1.2
2004	Bush+8.7
2000	Bush+3.9
1996	Clinton+3.6
1992	Bush+2.0

View full election history →

Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.

8 visible matches

Traverse City-Cadillac

Small-town rural republican 2

R+22.9

Similarity score93%

Wausau-Rhinelander

Small-town rural republican 2

R+19.2

Similarity score90%

Johnstown-Altoona-St. Colge

Small-town rural republican

R+39.0

Similarity score88%

Bangor

Small-town rural republican 2

R+9.4

Similarity score86%

Clarksburg-Weston

Small-town rural republican

R+47.0

Similarity score86%

Alpena

Small-town rural republican 2

R+32.6

Similarity score86%

Flint-Saginaw-Bay City

Small-town rural republican 2

R+11.0

Similarity score86%

Wheeling-Steubenville

Small-town rural republican

R+45.6

Similarity score85%

Constituent Geography

Counties in Wilkes Barre-Scranton-Hztn

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total
Luzerne	328K	R+19.2	62,504	92,444	156,150
Lackawanna	216K	D+2.8	59,510	56,261	116,590
Monroe	168K	R+0.8	42,007	42,676	85,525
Schuylkill	144K	R+42.1	20,882	51,665	73,184
Lycoming	113K	R+41.5	17,216	41,961	59,685
Northumberland	91K	R+39.9	12,863	30,240	43,522
Carbon	65K	R+34.8	11,394	23,708	35,395
Columbia	65K	R+31.0	11,083	21,190	32,576
Bradford	60K	R+47.9	7,990	22,937	31,192
Wayne	51K	R+37.1	9,150	20,071	29,444
Union	42K	R+23.4	8,015	12,969	21,188
Snyder	40K	R+47.0	5,239	14,664	20,038
Susquehanna	38K	R+44.7	6,093	16,114	22,404
Clinton	38K	R+40.9	5,395	12,965	18,522
Wyoming	26K	R+36.8	4,680	10,222	15,052
Montour	18K	R+21.0	3,862	5,944	9,908
Sullivan	6K	R+46.9	976	2,721	3,721

17 countiesTotal votes: 774,096

Historian Query

Ask the Historian

Explore Wilkes Barre-Scranton-Hztn's political evolution with the Historian

“How has the Wilkes Barre-Scranton-Hztn media market voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

Wilkes Barre-Scranton-HztnCensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 81.4%Hispanic 9.5%Black 4.4%Multiracial 3.0%Asian 1.4%

Group	Local	National
▶White (Non-Hispanic)(13)	81.4%	57.4%
▶Hispanic / Latino(19)	9.5%	19.3%
▶Black / African American(14)	4.4%	12.2%
Multiracial / Other	3.0%	4.0%
▶Asian(6)	1.4%	6.0%
▶Middle Eastern / North African(9)	0.4%	0.9%
▶Native American / Alaska Native(1)	0.1%	0.9%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

45.8%(690.7K people)

U.S. Religion Census 2020

Browse all religions

Tradition	% Pop	% Adherents	US Pop	US Adherents
Catholic	23.2%	50.7%	—	—
Mainline Protestant	11.5%	25.2%	—	—
Evangelical Protestant	8.0%	17.5%	—	—
Other	2.6%	5.6%	—	—
LDS (Mormon)	0.6%	1.2%	—	—
Orthodox Christian	0.2%	0.5%	—	—
Black Protestant	0.2%	0.4%	—	—
Non-religiousPopulation	54.2%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Wilkes Barre-Scranton-Hztn media market? 1,508,906 residents across 17 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

Wilkes Barre-Scranton-Hztn vs National1.5M residents

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

1.5M

local

1.5MNational 334.9M

Share of U.S. population

Local vs state vs U.S.

0.45%

local

0.45%National 100%

Voting-age population

Local vs state vs U.S.

76.1%

local

76.1%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$67,279

local

$67,279National $83,960

Poverty rate

Local vs state vs U.S.

13.1%

local

13.1%National 12.5%

College degree

Local vs state vs U.S.

24.7%

local

24.7%National 35.6%

Homeownership

Local vs state vs U.S.

72.1%

local

72.1%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

43.1 yrs

local

43.1 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

14.5%

local

14.5%National 15.7%

Age 65+

Local vs state vs U.S.

21.0%

local

21.0%National 17.0%

Foreign born

Local vs state vs U.S.

5.6%

local

5.6%National 14.1%

Non-English at home

Local vs state vs U.S.

9.6%

local

9.6%National 22.2%

English only

Local vs state vs U.S.

90.4%

local

90.4%National 77.8%

Upgrade Path

Unlock Media Market Analytics

Advance from the public dossier into precinct-level, insight-rich district intelligence.

Target plan Pro$33/mo

Precinct data, Smart Insights, full history, and export controls tailored to place pages.

Precinct-Level Data

See results for every neighborhood and voting precinct

Smart Insights

Automated highlights from recent election patterns

Full Historical Access

165 years of election data at every level of geography

CSV Exports

Download any table or chart as a CSV file

Upgrade to Pro$33/mo