How did the Madison media market vote in the 2024 presidential election?

The Madison DMA leaned Democratic in 2024 with a margin of D+28.2 percentage points, aggregated across 11 constituent counties.

What is the population of the Madison media market?

The Madison designated market area has a population of approximately 1,050,541 across 11 counties according to Census data.

How many counties are in the Madison media market?

The Madison DMA comprises 11 counties.

Madison

Latest: 2024↓ R+2.0 vs 2020

Safe Democratic — 1.1M residents — 11 counties

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Race & ancestry

Group	%
▶White (Non-Hispanic)(13)	80.7%
▶Hispanic / Latino(19)	7.1%
▶Black / African American(13)	3.9%
▶Asian(6)	3.7%
▶Middle Eastern / North African(11)	0.4%
▶Native American / Alaska Native(3)	0.3%
Multiracial / Other	4.2%

View full demographics →

Religious adherence

Tradition	% Pop	% Adherents
Catholic	14.9%	38.5%
Mainline Protestant	10.6%	27.5%
Evangelical Protestant	9.5%	24.6%
Other	3.3%	8.6%
LDS (Mormon)	0.6%	1.6%
Black Protestant	0.2%	0.6%
Non-religious	61.4%	—

View full religion →

Presidential results

Year	Result
2024	Harris+28.2
2020	Biden+30.2
2016	Clinton+27.4
2012	Obama+32.4
2008	Obama+36.5
2004	Kerry+21.0
2000	Gore+19.5
1996	Clinton+20.8
1992	Clinton+16.3

View full election history →

Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.

8 visible matches

Charlottesville

Educated rural competitive

D+17.6

Similarity score94%

Syracuse

Educated rural competitive

D+8.5

Similarity score91%

Milwaukee

Educated rural competitive

D+1.7

Similarity score91%

Rochester, NY

Educated rural competitive

D+9.7

Similarity score90%

Lansing

Educated rural competitive

D+1.9

Similarity score90%

Portland, OR

Educated rural competitive

D+18.1

Similarity score89%

Seattle-Tacoma

Educated rural democratic

D+28.6

Similarity score88%

Cedar Rapids-Wtrlo-IWC&Dub

Small-town rural republican 3

R+1.7

Similarity score87%

Constituent Geography

Counties in Madison

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total
Dane	573K	D+51.5	273,995	85,454	365,929
Rock	164K	D+7.3	46,642	40,218	88,310
Sauk	66K	R+1.7	18,172	18,798	37,584
Columbia	58K	R+4.6	16,388	17,988	34,914
Grant	52K	R+18.1	10,966	15,922	27,306
Green	37K	D+0.3	10,903	10,843	22,076
Juneau	27K	R+32.1	4,854	9,525	14,553
Iowa	24K	D+7.6	7,750	6,631	14,677
Richland	17K	R+13.1	3,985	5,207	9,323
Lafayette	17K	R+20.2	3,469	5,256	8,832
Marquette	16K	R+29.6	3,252	6,041	9,427

11 countiesTotal votes: 632,931

Historian Query

Ask the Historian

Explore Madison's political evolution with the Historian

“How has the Madison media market voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

MadisonCensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 80.7%Hispanic 7.1%Multiracial 4.2%Black 3.9%Asian 3.7%

Group	Madison	National
▶White (Non-Hispanic)(13)	80.7%	57.4%
▶Hispanic / Latino(19)	7.1%	19.3%
Multiracial / Other	4.2%	4.0%
▶Black / African American(13)	3.9%	12.2%
▶Asian(6)	3.7%	6.0%
▶Middle Eastern / North African(11)	0.4%	0.9%
▶Native American / Alaska Native(3)	0.3%	0.9%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

38.6%(405.7K people)

U.S. Religion Census 2020

Browse all religions

Tradition	% Pop	% Adherents	US Pop	US Adherents
Catholic	14.9%	38.5%	—	—
Mainline Protestant	10.6%	27.5%	—	—
Evangelical Protestant	9.5%	24.6%	—	—
Other	3.3%	8.6%	—	—
LDS (Mormon)	0.6%	1.6%	—	—
Black Protestant	0.2%	0.6%	—	—
Non-religiousPopulation	61.4%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the Madison media market? 1,050,541 residents across 11 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

Madison vs National1.1M residents

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

1.1M

local

1.1MNational 334.9M

Share of U.S. population

Local vs state vs U.S.

0.31%

local

0.31%National 100%

Voting-age population

Local vs state vs U.S.

76.7%

local

76.7%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$83,962

local

$83,962National $83,960

Poverty rate

Local vs state vs U.S.

10.2%

local

10.2%National 12.5%

College degree

Local vs state vs U.S.

41.6%

local

41.6%National 35.6%

Homeownership

Local vs state vs U.S.

64.4%

local

64.4%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

38.5 yrs

local

38.5 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

18.3%

local

18.3%National 15.7%

Age 65+

Local vs state vs U.S.

17.1%

local

17.1%National 17.0%

Foreign born

Local vs state vs U.S.

6.4%

local

6.4%National 14.1%

Non-English at home

Local vs state vs U.S.

9.2%

local

9.2%National 22.2%

English only

Local vs state vs U.S.

90.8%

local

90.8%National 77.8%

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