How did the La Crosse-Eau Claire media market vote in the 2024 presidential election?

The La Crosse-Eau Claire DMA leaned Republican in 2024 with a margin of R+7.9 percentage points, aggregated across 14 constituent counties.

What is the population of the La Crosse-Eau Claire media market?

The La Crosse-Eau Claire designated market area has a population of approximately 577,696 across 14 counties according to Census data.

How many counties are in the La Crosse-Eau Claire media market?

The La Crosse-Eau Claire DMA comprises 14 counties.

La Crosse-Eau Claire

Latest: 2024↓ R+2.9 vs 2020

Leans Republican — 578K residents — 14 counties

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Race & ancestry

Group	%
▶White (Non-Hispanic)(13)	89.1%
▶Hispanic / Latino(17)	3.7%
▶Black / African American(10)	1.3%
▶Asian(6)	2.3%
▶Middle Eastern / North African(8)	0.2%
▶Native American / Alaska Native(3)	0.6%
Multiracial / Other	3.0%

View full demographics →

Religious adherence

Tradition	% Pop	% Adherents
Catholic	17.4%	37.8%
Evangelical Protestant	13.9%	30.2%
Mainline Protestant	13.1%	28.3%
Other	1.6%	3.5%
LDS (Mormon)	0.3%	0.7%
Non-religious	53.9%	—

View full religion →

Presidential results

Year	Result
2024	Trump+7.9
2020	Trump+5.0
2016	Trump+5.5
2012	Obama+9.8
2008	Obama+18.3
2004	Kerry+4.9
2000	Gore+3.2
1996	Clinton+14.1
1992	Clinton+8.9

View full election history →

Similarity Explorer

Similar media markets

Nearest neighbors matched on the same place-page feature set used across the dossier system.

8 visible matches

Green Bay-Appleton

Small-town rural republican 3

R+17.3

Similarity score88%

Cedar Rapids-Wtrlo-IWC&Dub

Small-town rural republican 3

R+1.7

Similarity score87%

Duluth-Superior

Small-town rural republican 2

D+3.5

Similarity score86%

Toledo

Small-town rural republican 3

R+14.3

Similarity score85%

Marquette

Small-town rural republican 2

R+16.7

Similarity score85%

Peoria-Bloomington

Small-town rural republican 3

R+12.3

Similarity score83%

Rochestr-Mason City-Austin

Small-town rural republican 3

R+8.0

Similarity score82%

Pittsburgh

Small-town rural republican 3

R+8.1

Similarity score82%

Constituent Geography

Counties in La Crosse-Eau Claire

2024 presidential results across the counties that make up this geography.

Sort:

County	Pop.	Margin	Dem	Rep	Total
La Crosse	120K	D+9.4	39,008	32,247	72,261
Eau Claire	107K	D+10.6	34,400	27,728	63,177
Chippewa	67K	R+22.9	14,573	23,399	38,471
Winona	50K	R+4.9	12,929	14,288	27,797
Monroe	46K	R+26.1	8,476	14,563	23,369
Clark	35K	R+38.9	4,509	10,481	15,340
Vernon	31K	R+7.8	7,514	8,807	16,609
Trempealeau	31K	R+21.4	6,219	9,661	16,079
Jackson	21K	R+19.5	4,157	6,204	10,502
Houston	19K	R+16.4	4,667	6,547	11,428
Crawford	16K	R+13.8	3,860	5,113	9,105
Rusk	14K	R+38.0	2,516	5,660	8,270
Buffalo	13K	R+30.2	2,765	5,213	8,100
Pepin	7K	R+29.3	1,523	2,798	4,354

14 countiesTotal votes: 324,862

Historian Query

Ask the Historian

Explore La Crosse-Eau Claire's political evolution with the Historian

“How has the La Crosse-Eau Claire media market voted in presidential elections?”

Race & Ancestry

Who Lives Here

A race-first Census view with ancestry expansion where source coverage is strong enough to support detail.

La Crosse-Eau ClaireCensus ACS 2024Ancestry detail available

Census race profile

Major Census race and ethnicity groups shown as a share of total population.

Expand rows for ancestry detail

White (Non-Hispanic) 89.1%Hispanic 3.7%Multiracial 3.0%Asian 2.3%Black 1.3%Native American 0.6%

Group	La Crosse-Eau Claire	National
▶White (Non-Hispanic)(13)	89.1%	57.4%
▶Hispanic / Latino(17)	3.7%	19.3%
Multiracial / Other	3.0%	4.0%
▶Asian(6)	2.3%	6.0%
▶Black / African American(10)	1.3%	12.2%
▶Native American / Alaska Native(3)	0.6%	0.9%
▶Middle Eastern / North African(8)	0.2%	0.9%

Method notes

Census treats race and Hispanic/Latino origin as separate questions. Race categories other than Hispanic reflect total populations (small Hispanic overlap in Black, Asian, AIAN, NHPI). “Multiracial / Other” is derived as a non-overlapping remainder.

Click rows to expand ancestry detail. Ancestry from ACS B04006, B03001, B02020, B02016. Totals may differ from race — individuals can report multiple ancestries.

Black / African American (estimated remainder) is derived as Black population share minus reported Sub-Saharan African and West Indian ancestry. It is shown as an estimated ancestry detail, not a standalone Census ancestry category.

MENA estimated from ancestry reporting — Census does not have a separate MENA race category. Not shown in bar (overlaps with other race groups).

Religious Adherents

Population that are religious adherents:

46.2%(266.6K people)

U.S. Religion Census 2020

Browse all religions

Tradition	% Pop	% Adherents	US Pop	US Adherents
Catholic	17.4%	37.8%	—	—
Evangelical Protestant	13.9%	30.2%	—	—
Mainline Protestant	13.1%	28.3%	—	—
Other	1.6%	3.5%	—	—
LDS (Mormon)	0.3%	0.7%	—	—
Non-religiousPopulation	53.9%	—	—	—

Click the chevron to expand denominations. Tradition and denomination rows label both share of total population and share of all religious adherents. Non-religious is shown as a share of total population only.

Who lives in the La Crosse-Eau Claire media market? 577,696 residents across 14 counties.

Demographic Comparison

Demographics

Read this geography's profile in three layers: local, state (where available), and national baseline.

La Crosse-Eau Claire vs National578K residents

Population & electorate

Scale, voting-age share, and this geography's footprint inside the national electorate.

Total population

Local vs state vs U.S.

578K

local

578KNational 334.9M

Share of U.S. population

Local vs state vs U.S.

0.17%

local

0.17%National 100%

Voting-age population

Local vs state vs U.S.

75.0%

local

75.0%National 75.7%

Economic profile

Income, attainment, and ownership indicators that often shape coalition structure and turnout behavior.

Median household income

Local vs state vs U.S.

$72,268

local

$72,268National $83,960

Poverty rate

Local vs state vs U.S.

11.8%

local

11.8%National 12.5%

College degree

Local vs state vs U.S.

28.3%

local

28.3%National 35.6%

Homeownership

Local vs state vs U.S.

70.0%

local

70.0%National 65.2%

Community profile

Age structure, language use, and nativity signals that explain how this geography differs from state and nation.

Median age

Local vs state vs U.S.

39.5 yrs

local

39.5 yrsNational 39.1 yrs

Age 18–29

Local vs state vs U.S.

17.3%

local

17.3%National 15.7%

Age 65+

Local vs state vs U.S.

19.1%

local

19.1%National 17.0%

Foreign born

Local vs state vs U.S.

2.7%

local

2.7%National 14.1%

Non-English at home

Local vs state vs U.S.

7.1%

local

7.1%National 22.2%

English only

Local vs state vs U.S.

92.9%

local

92.9%National 77.8%

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